Volvo keeps growing sales image

Looks like the Chinese from Geely Automobile did a great job acquiring the Swedish brand Volvo back in 2010, with the European automaker now on seemingly unstoppable sales spree.

In April, Volvo Cars managed to tally its tenth consecutive month of gains, with an increase over the same period in 2013 of 10.5%, reaching 37,256 cars. The growth was supported by substantial gains in Zhejiang Geely Holding Group’s home turf – China, where Volvo jumped its sales by 40%, to 6,581vehicles.

“Volvo Cars’ new products and marketing activities continue to build demand for our cars around the world”, says Alain Visser, Senior Vice President Marketing, Sales and Customer Service. “We have now reported growing sales for ten consecutive months and with more exciting news to come the outlook going forward is very promising.“

Volvo also registered positive performances in the US and key European markets, with the first reporting a 3.6% increase for the second straight month of growth, aided by the ‘60 series of models. UK, Spain and the Netherlands were the European highlights, with sales in Western Europe growing by 6.2% year-over year. The home market of Sweden saw sales improving by 19.6%, leading to a home market share of 21%, with April’s sales at 5,602 cars.

The brand’s best selling model was the XC60 SUV (10,636 units), followed by the V40 and V40 Cross Country with 7,961 cars delivered. Third place belonged to the Volvo V60, which sold 4,800 units.