This is the Swedish automaker’s first model to break over the million mark, and it appeared way back in the 1960s – when Beatles, hippies, Martin Luther King Jr. and the Moon landing were all the rage.

The first Volvo 140 was presented in front of the world on 17 August, 1966, so naturally the Swedish automaker is making now the half a century anniversary – remembering how the series got a major premiere in front of almost four hundred journalists at the Lorensberg function rooms in central Gothenburg, Sweden. The 144 sedan started rolling off the assembly line two days later, with the two-door 142 and the 145 estate coming in to solidify the range in 1967 and 1968, respectively. The models were all equipped with four cylinder engines, sending power to the rear axle. A true icon of the Scandinavian auto industry, the 140 series was “well suited to the ideals of the 1960s, giving precedence to function,” according to the company.

Volvo marks 50 years since the advent of the 140 series, which had 1.25 million deliveries 2

A spacious cabin, big windows and clean and simple lines were a popular approach – and even today such emphasis is well received. In the 1970s, the 140 series introduced an electronically-controlled fuel injection system for the 2.0-liter engine, packing 20 horsepower (89.5 kilowatts). In 1974 production of the 142, 144, and 145 ceased, with 1,251,371units manufactured over the span of eight years. This was Volvo’s first million seller and helped the maker solidify its international position.


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