Volvo Cars named Bernard Bradley the automaker’s new head of global sales, after he served as Kia Europe’s sales chief.
From 2010 to 2012 Kia’s sales in Europe increased 27%, a period in which Bradley was the one in charge with the automaker’s sales operations in this market. Volvo relies on Bradley to bring a similar boost in the company’s global sales, which have not seen a major increase for the past 8 years as the automaker heavily relies on the crisis affected European region.
Bradley, 45, will replace Alain Visser at Volvo, who succeeded Doug Speck on July 1st as senior vice president of marketing, sales and customer service. Speck left the automaker to return to the US and Visser joined the automaker after he worked at Opel.
In 2012 Bradley was named one of the Automotive New Europe Rising Stars and joined Kia in 2010, leaving Honda UK, where he served as general manager for cars, and prior to that head of sales for BMW in the UK.
During the first half of the year Volvo’s global sales dropped 5.5% to 221,309 vehicles, with Europe down 11% to 123,279 units, the US down 6% to 34,617 units and China up 34% to 21,388 units.