Volvo rides on safety card for its first model under Chinese patronage image

The Zhejiang Geely Holding Group Co. has been the owner of the Volvo Car Group since 2010, but the first fruit of their tie-up is only now ready to come into the world – the all-new XC90 SUV.

The Swedish carmaker, under its true name of Volvo Personvagnar AB, has always been known for its emphasis on safety – and this strategy will be adamant to its plans to revive and then increase global sales.

“I hope that through this product, it will allow Volvo to once again find self-confidence,” said Li Shufu, chairman of both Volvo Cars and Geely. “To find once again, the territory that belonged to Volvo in the 50s and 60s, and to once again possess the market share it ought to possess.”

“This car is Geely and Volvo’s first shot after the merger so it has to be loud and heard widely,” said Han Weiqi, a Shanghai-based analyst at CSC International Holdings. “It also gives a hint on the future of Volvo under Geely’s ownership, which is to consolidate its position as a premium brand.”

The new XC90 comes after the first generation lasted no less than 12 years on the market. The model offers as much as 400 horsepower, but also a variety of safety features – from crash-avoidance technology to features that bring it close to a self-driving status.

Via Bloomberg