Volvo seeking a swift turnaround in the United States image

Volvo North America boss envisions a rapid rebuild process of the brand’s deliveries, with the Swedish automaker owned by China’s Geely aiming to swiftly reach back its former levels of 100,000 units sold annually.

The head of the North American operations said the task is to reach that goal “as soon as possible,” with the assistance from the half a billion factory being constructed in South Carolina and seen reaching full capacity in 2018. Lex Kerssemakers, senior vice president of Volvo Americas and president and CEO of Volvo Cars of North America forecasted the automaker would be able to swiftly lift its annual deliveries in the United States after a period of decrease that yielded a tally of just 57,000 units last year. “Our dealers have been longing for cars and for sales for so many years,” commented the executive for the media during an event that officially established the company’s decision to construct a new production facility in South Carolina. Back in 2004, the luxury automaker, now wholly owned by China’s Zhejiang Geely Holding Group, was selling around 140,000 units in the United States.

Volvo’s drive to regain the lost traction will be weighed by the factory – with construction expected to start later on this summer, with the state, local governments and other entities providing at least $200 million in tax breaks and other incentives. The location is also only 30 miles away from the port of Charleston. The Volvo officials said a Geely product could also be manufactured at the plant in the long-term future, as the two companies are jointly developing a new platform for small cars in Sweden.

Via Reuters