Volvo set to protect drivers’ virtual safety image

Volvo’s Chief Information Officer, Klas Bendrik, said that the Swedish automaker is committed to safety and promises to protect their customers’ cars from getting hacked. The CIO also thinks that the brand’s connected car features have to be easy to use, at an affordable price and to offer measurable benefits.

In an interview with Automotive News Europe, Bendrik added that Volvo’s main focus is on ease of use for its passengers and also on how new customers can benefit from a connected Volvo.

“Safety is one of our core values and a major concern for Volvo. We treat virtual safety as equally important. We are very serious about securing the capabilities of our services and products,” said Volvo’s CIO.

At the moment, customers’ expectations in terms of connected car capabilities are very high. While in certain parts of the world, there is excellent coverage, some other might not have that, which could have a negative impact on the customer experience as a driver in an area with no coverage might think that their car is not working properly. The answer for connected cars is to deliver such type of technology to auto markets that are mature and ready for them.

Future plans for Volvo emerge from the European Union’s decision for cars to be equipped with eCall capabilities and no more legal requirements to affect the auto industry. The brand believes that the Internet of Things will offer access to cheaper and more reliable technologies of all sorts. This way, Volvo could use further services and technological capabilities in their own cars at affordable prices.