Volvo to rival MINI image

The Swedish based automaker Volvo is planning to develop a direct rival for the MINI but the new model won’t get the green light for production until the company will find a partner.

After officially presenting the new 2013 Volvo V40 in a world premiere earlier this year during the 2012 Geneva Motor Show in March, the car manufacturer is planning to take one step forward into the hatchback segments by developing a direct rival for the MINI. According to the new Volvo model won’t get the green lights for production until the company will find a partner to share costs with, along with a new smaller engine.

The new powerplant might be co-developed with Zhejiang Geeley of China so one thing on the “to do list” has definitely been checked. In a recent interview with Automotive News Europe, the Volvo CEO, Stefan Jacoby said that customers looking to buy premium cars are willing to pay more for a subcompact model and with this taken into consideration, Volvo will try to enter a new segment. The only new hatchback developed by Volvo today is the V40 which is a direct competitor to models developed by BMW, Audi or Mercedes-Benz.