Volvo US on path to its best year image

Volvo’s US CEO Lex Kerssemakers said this year’s sales increase makes him optimistic about hitting 100,000 deliveries for 2017, with the new Volvo XC90 being the main “engine” behind this growth.

Volvo Cars of North America sales are struggling, as US deliveries were on a downward trend for the last three years. This is going to change in 2015, with Volvo being on the right path for its first annual increase after a long period of latency. According to Volvo’s US CEO Lex Kerssemakers, the brand projects about 70,000 cars this year, after the 56,366 vehicles sold in 2014. He also estimates 87,000 deliveries in 2016 and it “would then take one, one and a half, maximum two years” to reach 100,000, a target Volvo last exceeded in 2007. “We need to get back to 100,000 units as soon as possible,” Kerssemakers said in an interview at the Los Angeles Auto Show. “With all the products coming, if we don’t make it now, I tell my guys, we’ll never make it.”

Volvo Cars posted a 12.6 percent increase in retail sales for the month of October, selling 45,801 cars globally. The main “engine” was the new Volvo XC90, with sales in the US market at a higher level than predicted. The United States reported 7,422 retail sales, making it Volvo Cars’ biggest market in October. The strong demand for the new XC90 made the SUV the best-selling Volvo model in the US for the month. “Retailers are just grabbing the cars out of our hands,” he said. “Our retailers needed a car like this. After being out of sight and out of mind [for] many customers, they needed a success story again, and now we have a success story.”

Via Automotive News