The Swedish automaker appears to have gained a new lease of life once acquired by Chinese carmaker Geely and is now in the midst of refreshing its entire model range.
Volvo has been growing at a steady pace since it changed parents and since it’s playing in the premium segment its growth is impressive – enough to attract the attention of everyone. That’s because since it launched the second generation XC90 crossover (named North American Truck of the Year during the recently concluded North American International Auto Show in Detroit) the company seems to be using jet propellant. The brand has now presented the S90 sedan that makes use of the company’s new SPA platform shared with the XC90 and that establishes further down the line the new design language.
Since crossovers and SUVs are the hottest commodity across the automotive industry, we’re eagerly awaiting for Volvo to change the generation of the compact XC60 model – which is the best selling model in the segment in Europe last year. But Volvo is also said to deliver sooner rather than later a response further down the line – in the form of an Audi Q3, BMW X1 or Mercedes-Benz GLA fighter, tentatively named the XC40. So far we have only seen the model wearing V40 bodies on top of the test mules, but that doesn’t actually mean anything – so this render may or may not be very close to reality. Here depicted is a posh iteration of the Volvo design language – which takes most of its traits from the massive XC90 rather than streamlining the cues seen on the XC60 crossover.
Via Theophilus Chin