This year’s Geneva auto show Web winners was VW’s award-winning top-seller, the seventh-generation VW Golf and Ferrari’s LaFerrari.
A recent study shows that the seventh-generation VW Golf was Geneva auto show’s media champion due to its debut of the GTI version and the model’s recent victory in this year’s European Car of the Year contest. The journalists’ blogs related to the event and the online stories mentioned the new Golf in a percentage of 7%, according to UK-based Kantar Media.
The second model was the McLaren P1 with 5.4%, the third place was taken by the Alfa Romeo 4C with 4.3%, followed by the Ferrari LaFerrari with 4.1% and the Chevrolet Corvette Stingray convertible with 3.9%. Ferrari announced that it will make only 499 units of its new 963-hp LaFerrari, with a starting price of 1 million euro before taxes.
VW was the brand to get the greatest amount of online buzz with a mention of 7.1% of all stories and articles related to the event, while Ferrari dominated with a 6.6% the social networks such as Twitter, Facebook and the video site YouTube. The study is based on almost 85,407 online articles and blog posts and 122,762 social discussions and media posts beginning with February 1st.
by Ana Cezara Savin
) - Wednesday, March 13th, 2013 - filed under Ferrari
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