VW reported April sales down 10.3%, while its Audi luxury brand was up 14.2% compared with the same month last year.
This April accounted for Audi’s third-best monthly sales in the company’s history, while VW’s drop is a clear sign that the automaker has begun struggling with the economic crisis in its home market. Although the Tiguan and Beetle sales increased, all the other dropped. Sales of the Passat fell 10.2% last month and VW announced on April 19th it has reduced production of the model at its Chattanooga plant, Tenn. to two shifts a day from three and laid off 500 contract employees.
The brand’s top-seller continued to be the Jetta, although it also dropped 19.2% compared with last year. Diesels models accounted for 21.7% of the automaker’s sales, as sales of the models continued to increase. Sales of the Audi A8 and S8 were up 30%, the Q5 SUV increased 32% and the Q7 SUV was up 33% compared with April 2012.
“Audi shows no sign of slowing down in the U.S. market, and April clearly demonstrated that fact,” said Mark Del Rosso, Audi of America’s chief operating officer.
Source: USA Today