In January 2011, VW teased the 2012 Beetle during a popular Super Bowl commercial, titled “Black Betty”.
Now, Volkswagen ramps up the launch of its 2012 Beetle – now weeks from on sale – with a new TV ad on Monday.
The Beetle commercial uses the 1965 tune “The Clapping Song” by Shirley Ellis, the lyrics of which describe a clapping game; the song is also known as “Clap Pat Clap Slap.”
But beyond the slap-happy good cheer, note this 2012 Beetle is driven by a young guy — the kind VW sees as a potential buyer — and he’s solo. It’s his car, and it’s black, a turbo with a spoiler and without a bud vase (dropped for the 2012).
Volkswagen is hoping that this version will be more popular than its last attempt at a new model of Beetle.
It will certainly be a challenge to reinvent this classic vehicle, but if successful, the VW Beetle could once again become extremely popular.
The 2012 Beetle is bigger than both its predecessors. In fact, it’s more than three inches wider and six inches longer than the previous New Beetle.
Aside from the TSI, other engines include a 2.5-liter 5-cylinder good for 170 horsepower and a 2-liter turbodiesel with 140 horsepower and 236 pound-feet of torque. The diesel is rated at 29 m.p.g. in urban driving and 40 m.p.g. on the highway.
In the United States, transmissions on petrol models come with either a 5-speed manual or optional 6-speed automatic on 2.5 L models, while on the clean diesel model there is the option of a DSG 6-speed dual-clutch transmission.
Among the car’s new features are LED daytime running lights, bi-xenon headlamps and larger wheels–the latter of which can be specified up to 19 inches.
Rebecca Lindland, director of strategic review at the consulting firm IHS Automotive, says U.S. sales of small specialty cars like the Beetle dropped during the recession as buyers went for bigger, cheaper options like the Toyota Corolla. The Corolla costs almost $3,000 less than the Beetle, which starts at $18,690.
Question is: The new 2012 Beetle will be a hit again?