VW brand sales slip again in April image

Volkswagen’s core brand posted another monthly drop in deliveries, while the Group’s sales stayed almost flat.

Following a 2.7 percent drop in March, sales of Volkswagen’s namesake brand dropped again last month. 476,700 units were delivered in April, 3.9 percent fewer than a year earlier, while the year-to-date figures fell by 2.0 percent. Until now, China along with Central and Eastern Europe were the only growth regions for Volkswagen, but the world’s biggest auto market proved to be a negative one last month with a 2.0 percent slide.

In the United states, the brand fell by another 9.7 percent in April, while the demand in the European market slightly decreased by 0.9 percent. Volkswagen accounted for 25.4 percent of the Old Continent’s car sales last month, versus 26.2 percent in 2015, as its four-month market share was 23.9 percent, the first time it dropped below 24 percent since 2011.

Volkswagen has proven itself once again a millstone around the Group’s neck last month, as all the other marques reported growth. Overall sales amounted to 853,300 units, just 100 vehicles short over a year earlier. The biggest jump came from Audi, which managed to up its sales by 7.5 percent, to 164,300 cars.

“The start to the second quarter highlights the mixed developments on regional markets. While we recorded a marked increase in Europe and North America, the South American market declined. Deliveries in Russia rose for the first time in months but the situation remains tense and we are still proceeding with caution,” Fred Kappler, Head of Group Sales said.