VW counts on new Touran to enter top three in compact minivan segment image

Volkswagen will officially unveil in front of the public its latest generation of the Touran compact minivan in March during the Geneva motor show, counting on the lighter, roomier model to increase sales.

The model has high hopes to enter the top three fight in the compact minivan segment as it boasts the largest trunk space in the class, while also coming up with new active and passive safety systems and seamless connectivity features to the world’s leading smartphone operating systems, Apple’s iOS and Google’s Android. This is the first minivan in the brand’s lineup to use the new, highly flexible MQB architecture – and only the third model overall after the Golf and Passat. According to VW, the new platform is the reason why the Touran is lighter and has a larger wheelbase that benefits the interior space. The latest generation will reach European showrooms this September and will also be produced in Shanghai for China before the end of the year. The new Touran will not be offered on the US market, though.

According to figures provided by JATO Dynamics, the compact minivan from VW is the fourth best-selling model in the segment, following the Citroen C4 Picasso, Renault Scenic and Ford C-Max. VW counts on the new generation to lift the ailing sales of the model, after last year it posted a negative result, with sales down 2.3 percent over 2013, with 89,213 deliveries. The Geneva premiere will not come without competition though, as the largest premium automaker in the world, BMW, is also entering the segment with the new BMW 2 Series Gran Tourer.

Via Automotive News Europe