VW ends the renaissance era at Bugatti image

The Volkswagen Group, Europe’s largest automaker and the second biggest when global sales are taken into account has a myriad of brands under patronage – from the most affordable to the world’s most luxurious.

While the bulk of its sales come from VW, Audi, Skoda and Seat branded vehicles, the company’s image mostly benefits from the likes of Bentley, Lamborghini and – most of all, Bugatti. We all know the story and the rumors – the Veyron supercar has been anything else but a profitable model for the conglomerate. But who cares, it’s one of one of the most exclusive supercars ever built. And recently the company even managed to conclude its run of 450 units – closing the book on a chapter that would go down in automotive history. Naturally, the final Veyron is called “La Finale” and has been built using as a basis the cabrio Grand Sport Vitesse variant, complete with its 1,200 hp supercharged engine. The entire world will get to at least see a glimpse of the ultra-supercar when it debuts on the floor of the Geneva auto show next week.

According to Molsheim, France-based Bugatti, each of the 450 Veyrons produced have been sold at an average price of 2.3 million euros ($2.6 million). The model is well known and discussed for its numerous land speed records – but also for the analyst statistics that believe the model incurs losses of 4.6 million euros for each sold unit and the total negative balance after development costs are also considered stands at a staggering 1.7 billion euros.

Via Automotive News Europe