Europe largest automaker, Vw Ag wants to become the largest automaker in the world by 2018. To succed, they need at least 800.000 sales in US.
If we compare with 2010, when Vw sold 256.830 total vehicles in US, 800.000 is much. However, rather than expanding its portfolio, VW is pinning its hopes on its new 2011 Jetta and 2012 Passat models to help it reach the ambitious goal.
“Somewhere along the way, frankly, we lost our bearings in this market, and we failed to build on that emotional equity and became more of a marginal brand whereas once we had been pioneers,” VW’s U.S. CEO Jonathan Browning told the audience at the Automotive News World Congress yesterday.
Most probably VW hopes that low prices and the new hybrid powertrain that will be available for the 2011 Jetta will help. Keep in mind that the new 2012 Vw Passat will start at $20,000. That’s almost 7000$ down compared with the last generation.
With a strong 20-percent gain for 2010 in the U.S., VW will need to keep up the momentum to reach its 2018 goal. VW also will be bringing the popular European Golf R to the United States in 2012.