VW loses market share in Europe image

Volkswagen Group suffered its biggest decline in monthly European market share since the start of the emission scandal in September.

The negative effects of VW’s cheating disclosures are starting to show, as the Group lost some market share last month in Europe. The brand’s cars accounted for 24.5 percent of EU new-car registrations in November, down from 26.8 percent a year earlier, according to figures released by the European Automobile Manufacturers’ Association. Even if Volkswagen gains 4.2 percent in sales, from 264,815 units in November 2014 to 275,924 units, it is still less than one-third the industrywide increase of 13,7 percent to 1.12 million vehicles (EU + EFTA states). The year-to-date data also reveals a 6.3 percent rise in deliveries, from 3,065,502 to 3,259,788 cars, but with a drop in market share from 25.5 percent to 25.0 percent from the same period of the last year. “We’re only just starting to see the real impact” of the emissions scandal, as current deliveries reflect orders placed as long as three months beforehand, said Carlos Da Silva, manager for European vehicle sales forecasts at consulting company IHS Automotive.

Ford and Daimler had the biggest gains last month. The US automaker widened its European market share to 6.9 percent in November from 6.5 percent a year earlier. Ford said last week that its Mondeo sedan and Kuga and EcoSport SUVs were among the main contributors to its growth in the region. The company sold 77,865 cars, up with 20.5 percent. Daimler has also increased its rate from 5.8 to 6.2 market share, while FCA Group reached 6.1 share last month, from 5.8 a year ago.