VW continues to make changes in Seat’s top management, naming a new marketing and sales chief.
Beginning September 1st, Andreas Offermann, 56, will be Seat’s new sales and marketing chief, according to VW. Offermann will replace Paul Sevin, 62, who will be VW’s consultant. Last month Juergen Stackmann replaced James Muir as the automaker’s CEO, as Muir, 54, will take Offerman’s previous position, as the top executive responsible for the global coordination of the VW’s national sales companies.
Offerman held various management positions at BMW and in 1994 he joined Porsche as head of export sales, later on being named head of global sales operations. Sevin joined Peugeot in 1975 where he served as head of global marketing and trading strategy until 2010 when he joined Seat.
Seat is the only VW loss-making unit, in 2012 its loss reaching 156 million euro. Through February, the Spanish unit’s sales in its home market dropped 9.7% due to the high unemployment which affects demand. In 2012 Seat’s sales dropped 8% to 321,000 units and its operating loss dropped to 156 million euro from 225 million euro in 2011.