VW named Juergen Stackmann the head of the Seat unit.
Juergen Stackmann, 51, joined VW in 2010 and will replace James Muir as the head of the Seat unit beginning with May 1st. Stackmann was the sales chief executive at Skoda when he joined the brand, and later took over marketing responsibilities at VW.
Muir will “assume a senior management function within the Volkswagen Group and will report directly to the board of management,” the Wolfsburg, Germany-based company said.
Seat is the only VW loss-making unit, in 2012 its loss reaching 156 million euro. Through February, the Spanish unit’s sales in its home market dropped 9.7% due to the high unemployment which affects demand. In 2012 Seat’s sales dropped 8% to 321,000 units and its operating loss dropped to 156 million euro from 225 million euro in 2011.
James Muir, who will be named in a senior management role, took the helm of Seat in 2009 and helped the unit survive as VW was tired of its falling sales and losses. Therefore Muir is credited for having revived some of Seat’s most important models such as the Ibiza, Toledo and Leon. He also helped the brand reach growing markets such as Russia, China, Mexico and north Africa.