VW has recently appointed Simon Thomas, its current U.K. chief, to serve also as head of global marketing.
Simon Thomas will help the VW Group reach its 2018 strategy target, which includes surpassing Toyota and GM and become the best-selling automaker in the world. Thomas, 53, joined the German automaker in 2011, leaving Nissan where he served as European head of sales and marketing.
In his new role he will succeed Juergen Stackmann, 51, who has been named CEO of the automaker’s Spanish unit Seat. Thomas will be responsible for coordinating marketing activities together with the other bosses of VW’s individual brands, Skoda, Seat, Audi, Porsche, Lamborghini, Bentley, and, of course, VW.
He will report directly to Christian Klinger, VW Group board member for sales and marketing, and his role will be effective September 1st. Thomas started his career in the automotive industry in 1976 as an apprentice technician at a Ford dealership, later joining the Austin Rover Group.
VW sales during the first half of the year increased 5.5% to a record 4.7 million vehicles, as growth in the US and China offset losses in Europe. Audi’s sales in the US were up 14% to 74,277 units, while VW brand dropped 1% to 206,792 units.