VW to accelerate product offensive to become world’s largest carmaker image

Volkswagen Group is increasing the pace of new car launches as it aims to become the world’s top-selling automaker by 2018.

Most of the group’s brands, including VW, Audi, Porsche, Bentley, Lamborghini and Bugatti, will therefore enter new segments in the coming years with the company focusing on cost-effective group platforms.

The Volkswagen brand will develop and manufacture more vehicles for the United States. The Passat, which is built at a new plant in Chattanooga, is the first VW model built especially for the U.S. and will be followed by a mid-sized crossover.

Audi will also launch a model that was developed specifically for the United States – the A3 Sedan. The Porsche brand, VW’s latest addition to its empire, will soon launch the Macan, a crossover smaller than the Cayenne. The Stuttgart-based sports car maker will also expand its Panamera family.

Luxury brands Bentley and Lamborghini are also planning to launch crossovers aimed at the United States, while Bugatti is developing the ultra-luxurious Galibier saloon. As for electric vehicles, Volkswagen is playing it safe. Like BMW, VW’s premium brand Audi will launch a plug-in electric car this year, in the form of the R8 e-tron sportscar. Volkswagen will also add to its range the plug-in hybrid Jetta this year and an electric Golf next year.