Volkswagen plans to launch a small crossover smaller than the Tiguan, as the German carmaker aims to expand its crossover range.
VW design boss Walter de’ Silva told Automotive News Europe that the company wants to sell crossovers of different sizes and with different design personalities to attract a wider range of customers.
“Crossovers demand is expanding from mature markets to emerging markets and we have to cover this growing appetite with a multilateral expansion in the offer of our brands,” de’ Silva said at the Bologna auto show. He said the first step was to introduce a smaller crossover below the Tiguan.
VW currently doesn’t have a model in the small SUV/crossover segment, Europe’s fastest-growing niche in the the first half of 2011, with sales of 112,530 units, accounting for a growth of 81 percent. According to JATO Dynamics data, the Dacia Duster took most of the sales with 76,204 units, increasing its deliveries nearly six times over 2010.
The Cross Coupe concept unveiled at the Tokyo auto show previews future VW crossovers, which will have different looks. “The Cross Coupe is not a preview of the next Tiguan – a vehicle which will keep more traditional proportions – but a first look at how we could lure different customers in the crossover segment,” de’ Silva explained. However, the Cross Coupe concept shows the face of VW’s future SUVs, according to the company.