Ford Motor Company plans to ‘celebrate’ World Water Day everyday by cutting the amount of water used to make each vehicle 30% globally by 2015, compared with 2009.
From 2000 to 2011 the company’s plants in Asia Pacific and Africa managed to reduced water usage per vehicle by 25%, an aggressive and efficient goal.
“As we increase production in the Asia Pacific and Africa region, we are focused on assuring that we make the most efficient use of water” said Gary Johnson, vice president, Manufacturing, Asia Pacific and Africa. “We recognize the critical importance of this precious natural resource.”
Besides eliminating water leaks, Ford is also using new technology to reduce water use, such as the new highly efficient coolers that use up to 80% less water than traditional cooling towers installed at he Geelong, Australia engine plant. These hybrid dry coolers use air for cooling during cold and moderate seasons and only use water during the hot summer season.
The Ford assembly plant in Maraimalai Nagar, India, is on its way to achieving the zero liquid discharge, required by the government authorities in India, by using an innovative process that treats the plant’s wastewater and recycles it back into our manufacturing processes. Other Ford plants in the Asia Pacific and Africa region are reducing water use, too. Both Chongqing Assembly Plants 1 and 2, in China, have established water reuse capability.