We will not see the Saab badge on the NEVS cars image

The Swedish company that owns the Saab brand wanted to reiterate the fact that it would not allow its name or logo to be used on future models build by China’s National Electric Vehicle Sweden.

The consortium that bought the assets of bankrupt Saab Automobile has ambitious plans for its electric car production, aiming to become an important player on the market, as the Chinese government is pushing to promote alternative-powered cars to cut the pollution and the dependency on imported oil. NEVS has already announced in the last couple of months two big deals to build electric cars based on the Saab 9-3 sedan. Therefore, it has been speculated that the Chinese-owned company will use the Saab name and badge to promote their future models. However, NEVS Saab AB – the Swedish aerospace company that owns the brand – revoked NEVS’s right to use the Saab name two years ago. Now, Saab AB wanted to bring further clarifications in this regard, reiterating that will not allow the use of its iconic name. “We have revoked their right to use the brand name and there is no longer a discussion about NEVS using it,” Saab AB spokesman Sebastian Carlsson told Automotive News Europe.

NEVS plans to sell its electric cars under a new brand name specifically targeted towards the Chinese market, the company’s owner, Kai Johan Jiang, revealed in an interview to the Swedish public broadcaster. Furthermore, A NEVS spokesman told Automotive News Europe that “when we launch our upcoming vehicles we will be very precise with what kind of brand we will use.” In December, NEVS said it signed a massive 12-billion-dollar contract for an order for 150,000 electric cars based on Saab 9-3 sedan, for the Chinese leasing company Panda New Energy, and also announced this month it made another deal for 20,000 electric cars worth about 1 billion dollars with China Volant Industry (Volinco). NEVS is building a new facility in China, set to be fully operational in 2020, and will produce and paint the cars’ bodies at the old Saab factory in Sweden, to be then assembled in China.

Via Automotive News