/ Editors, Mitsubishi, News, Sticky news / What happened to Mitsubishi?

What happened to Mitsubishi?

Linked In Share
What happened to Mitsubishi?

Mitsubishi Motors Corporation (MMC) used to be one of the biggest carmakers out there with models copied out eventually by the competition but it seems that the company is going down the hill these days as its vehicles are no longer appreciated and it cannot come with anything new and interesting.

Mitsubishi is part of the Mitsubishi keiretsu, which was the biggest industrial group in Japan, being formed back in 1970, from the automotive division of Mitsubishi Heavy Industries. I’m sure not many of you remember the 1937 Mitsubishi PX33 or the company’s post-war era but you do remember the Chrysler connection from the 1970s, which produced vehicles such as the Dodge Colt, the first rebadged Mitsubishi product sold by Chrysler. Annual production has grown from 500,000 vehicles in 1973 to 965,000 cars in 1978 and in 1980, the company has achieved an annual production of one million vehicles.

The Mitsubishi brand was first introduced in America in 1982 and it sold the Tredia Sedan, the Cordia and the Stario coupes, by 70 dealers in 22 states. In 1986, MMC became the third Japanese manufacturer to begin assembling cars in China, after Daihatsu and Suzuki, so the company’s bosses were visionary. Hirokazu Nakamura has become president of Mitsubishi in 1989 and managed to steer the company in promising directions and there was a rumor that the company intended a hostile acquisition of Honda back in 1992 – 1993.

Some of the most profitable cars produced by the company included the Diamante and the Pajero and let’s not forget that the last one is still in production, several generations later, but customers demanding it have decreased considering the fact that the model hasn’t been significantly updated since 2006, even if Mitsubishi is currently calling the outgoing version “the new Pajero”. Another important vehicle, and probably the most appreciated one by car enthusiasts, is the Lancer, or the Lancer Evo to be more precise.

The current generation of the Lancer has been in production since 2007 while its top of the line version, the Evolution X, has began assembly in October, the same year. We won’t even start talking about Mitsubishi’s rivalry with Subaru’s WRX STI both in rallying and on the roads because if opinions were first equal to which one is a better car, Subaru has eventually stepped into a new era and developed a new generation of the car while Mitsubishi has remained with the old one and with no plans of putting its successor into production anytime soon.

Other vehicles made by MMC which are currently in production include the new-gen Outlander which, despite having a new body style, a new interior and new technologies, it’s not preferred by customers over the previous generation. The LS200 pickup truck has some serious competition with the Nissan Navara, with the Ford Ranger or the Volkswagen Amarok and it’s not particularly known as being to reliable. The Space Star is the company’s city vehicle, also known as the Mirage in some markets, but the truth is that despite having some similar features common to the much more expensive Outlander, it can’t compete with small cars coming in the same segment.

Mitsubishi’s plans for the future are uncertain. Some reports are stating that the company is close to coming to an end and if this will happen than chances are it will be bought by a larger carmaker. Maybe this is what MMC needs, a good revitalization in order to become competitive again so hopefully it won’t become the new Lancia, a company filled with motorsport history whose cars are no longer desired.

Test Drive: Mitsubishi Space Star 1.0 MT
Test Drive: Mitsubishi ASX 2.2d A/T Instyle 4WD
Test Drive: Mitsubishi Outlander – The German killer
Test Drive: Mitsubishi Outlander 2.0 MIVEC CVT
Test Drive: 2013 Mitsubishi Outlander 2.2 DI-D 4WD Auto

by Cristian Gnaticov (my Google+) - Friday, July 4th, 2014 - filed under Editors, Mitsubishi, News, Sticky news. Image credit: .
Linked In Share
Related Articles
cars future history Mitsubishi models what happened


Discuss: What happened to Mitsubishi?

Leave a Reply















Inautonews Facebook PageInautonews RSS FeedInautonews TwitterInautonews Youtube Channel

Sign up to receive our email newsletter on your email. It's safe. No spam!

Hamilton takes control of own management
Hamilton takes control of own managementNov.1 (GMM/Inautonews.com) Lewis Hamilton is "scaling back" his deal with Simon Fuller, the entertainment manager famed for his ...
Vettel to qualify in Austin ‘out of respect’
Vettel to qualify in Austin ‘out of respect’Nov.1 (GMM/Inautonews.com) Sebastian Vettel will make a brief appearance during qualifying on Saturday ahead of the US grand ...
Williams bosses absent from US GP
Williams bosses absent from US GPNov.1 (GMM/Inautonews.com) Williams' two F1 bosses are missing in action this weekend for the US grand prix. It has emerged ...
Susie Wolff to extend Williams deal
Susie Wolff to extend Williams dealNov.1 (GMM/Inautonews.com) Susie Wolff will extend her deal with Williams into the 2015 season, according to the German ...
Tost wants to keep Vergne at Toro Rosso
Tost wants to keep Vergne at Toro RossoNov.1 (GMM/Inautonews.com) Toro Rosso boss Franz Tost has admitted he would like to keep Jean-Eric Vergne on board for the 2015 ...
Boycott threat emerges as next teams face collapse
Boycott threat emerges as next teams face collapseNov.1 (GMM/Inautonews.com) Battle lines are being drawn as F1 reacts to the 'crisis' of collapsing teams. But Red Bull's Dr ...
Kobayashi in Austin to keep F1 dream alive
Kobayashi in Austin to keep F1 dream aliveNov.1 (GMM/Inautonews.com) Like his 2014 teammate Marcus Ericsson, Kamui Kobayashi has travelled to Austin without a formula one ...
Test Drive: Mercedes-Benz GLA 220 CDI
Test Drive: Mercedes-Benz GLA 220 CDIThe Mercedes compact family has a new member – the adventurous GLA crossover. That means the lower-end of the luxury ...
The Nurburgring has a new owner – Viktor Kharitonin
The Nurburgring has a new owner – Viktor KharitoninRussian billionaire Viktor Kharitonin has just purchased the famous German track, the Nurburgring. “The Green Hell” is where ...
Mazda2 Sedan going to Thailand Motor Show
Mazda2 Sedan going to Thailand Motor ShowMazda will be officially pulling the wraps off a new body style of the Mazda2, the Sedan, at the 2014 Thailand International ...
Mercedes-Benz CLA Shooting Brake spied once more
Mercedes-Benz CLA Shooting Brake spied once moreNew spy photos with the new Mercedes-Benz CLA Shooting Brake have surfaced and they are showing the model in question almost ...
Mercedes-Benz GLE Coupe caught on camera
Mercedes-Benz GLE Coupe caught on cameraOur spy photographers have caught on camera recently the brand new Mercedes-Benz GLE Coupe while it was being tested out. The ...
Meet Karl – Opel’s new entry-level city car
Meet Karl – Opel’s new entry-level city carThe German based automaker Opel is planning to introduce a new five-door entry-level city car, called Karl, sometimes next ...
Recall roundup: Fiat Chrysler Automobiles’ vans and SUVs for two separate problems
Recall roundup: Fiat Chrysler Automobiles’ vans and SUVs for two separate problemsFiat Chrysler Automobiles has announced two separate recalls which are covering several vans and SUVs in the United States ...
Hyundai milestone: 10 million Elantras sold
Hyundai milestone: 10 million Elantras soldThe South Korean based automaker Hyundai has officially announced the selling of over 10 million units of the popular Elantra ...
Read more automotive news


2013 Frankfurt Motor Show Live Images

Mercedes_GLA_DSC9359
Spy-Shots of Cars
Spy-Shots of Cars
Spy-Shots of Cars
BMW M4 Special Edition GTRS4 by Vorsteiner going to SEMA 1
ferrari laferrari for sale dubai 1
custom scion fr-s 2014 sema motor show 1
AeroMobil 3.0 flying car 1
audi a4 20th anniversary 1
Five customized Ford Transits going to SEMA 1
Toyota FCV Rally Car 1
2016 honda civic type-r 2

More automotive from inautonews
The Mercedes compact family has a new member – the adventurous GLA crossover. That means the lower-end of the luxury automaker’s lineup consists of the A, B, CLA and GLA models. No wonder the German carmaker has achieved spectacular sales results lately. Back in 2005, Mercedes lost its ...
read more
Inautonews Editors Section
Test Drive: Mercedes-Benz GLA 220 CDI
Test Drive: Mercedes-Benz GLA 220 CDIThe Mercedes compact family has a new member – the adventurous GLA crossover. That means the lower-end of the luxury automaker’s lineup consists ...
Test Drive: Dacia Sandero Stepway 1.5 90 HP
Test Drive: Dacia Sandero Stepway 1.5 90 HPIf you live in Europe, you don’t need an introduction to Dacia anymore – this is the affordable Renault subsidiary that rocked the auto industry ...
Test Drive: Mercedes-Benz A180 CDI AT
Test Drive: Mercedes-Benz A180 CDI AT The new generation of the A-Class has been around since 2012 and its overall design is quite drastic, considering its predecessor. Now, two years ...

Editors Section
Inautonews Editors Section
2012 Safest Cars list 2011 Safest Cars [Video] 2011 IIHS Safest Cars [Video] 2011 EuroNCAP Safest Cars 2010 Safest Cars [Video]

Latest in Safety Recall roundup: Fiat Chrysler Automobiles’ vans and SUVs for two separate problemsFiat Chrysler Automobiles has announced two separate recalls which are covering several vans and ... Recall roundup: Ford Edge and Lincoln MKXFord has issued a recall for several Edge and Lincoln MKX vehicles because of a problem with ...
Safety Section