/ Editors, Mitsubishi, News, Sticky news / What happened to Mitsubishi?

What happened to Mitsubishi?

Linked In Share
What happened to Mitsubishi?

Mitsubishi Motors Corporation (MMC) used to be one of the biggest carmakers out there with models copied out eventually by the competition but it seems that the company is going down the hill these days as its vehicles are no longer appreciated and it cannot come with anything new and interesting.

Mitsubishi is part of the Mitsubishi keiretsu, which was the biggest industrial group in Japan, being formed back in 1970, from the automotive division of Mitsubishi Heavy Industries. I’m sure not many of you remember the 1937 Mitsubishi PX33 or the company’s post-war era but you do remember the Chrysler connection from the 1970s, which produced vehicles such as the Dodge Colt, the first rebadged Mitsubishi product sold by Chrysler. Annual production has grown from 500,000 vehicles in 1973 to 965,000 cars in 1978 and in 1980, the company has achieved an annual production of one million vehicles.

The Mitsubishi brand was first introduced in America in 1982 and it sold the Tredia Sedan, the Cordia and the Stario coupes, by 70 dealers in 22 states. In 1986, MMC became the third Japanese manufacturer to begin assembling cars in China, after Daihatsu and Suzuki, so the company’s bosses were visionary. Hirokazu Nakamura has become president of Mitsubishi in 1989 and managed to steer the company in promising directions and there was a rumor that the company intended a hostile acquisition of Honda back in 1992 – 1993.

Some of the most profitable cars produced by the company included the Diamante and the Pajero and let’s not forget that the last one is still in production, several generations later, but customers demanding it have decreased considering the fact that the model hasn’t been significantly updated since 2006, even if Mitsubishi is currently calling the outgoing version “the new Pajero”. Another important vehicle, and probably the most appreciated one by car enthusiasts, is the Lancer, or the Lancer Evo to be more precise.

The current generation of the Lancer has been in production since 2007 while its top of the line version, the Evolution X, has began assembly in October, the same year. We won’t even start talking about Mitsubishi’s rivalry with Subaru’s WRX STI both in rallying and on the roads because if opinions were first equal to which one is a better car, Subaru has eventually stepped into a new era and developed a new generation of the car while Mitsubishi has remained with the old one and with no plans of putting its successor into production anytime soon.

Other vehicles made by MMC which are currently in production include the new-gen Outlander which, despite having a new body style, a new interior and new technologies, it’s not preferred by customers over the previous generation. The LS200 pickup truck has some serious competition with the Nissan Navara, with the Ford Ranger or the Volkswagen Amarok and it’s not particularly known as being to reliable. The Space Star is the company’s city vehicle, also known as the Mirage in some markets, but the truth is that despite having some similar features common to the much more expensive Outlander, it can’t compete with small cars coming in the same segment.

Mitsubishi’s plans for the future are uncertain. Some reports are stating that the company is close to coming to an end and if this will happen than chances are it will be bought by a larger carmaker. Maybe this is what MMC needs, a good revitalization in order to become competitive again so hopefully it won’t become the new Lancia, a company filled with motorsport history whose cars are no longer desired.

Test Drive: Mitsubishi Space Star 1.0 MT
Test Drive: Mitsubishi ASX 2.2d A/T Instyle 4WD
Test Drive: Mitsubishi Outlander – The German killer
Test Drive: Mitsubishi Outlander 2.0 MIVEC CVT
Test Drive: 2013 Mitsubishi Outlander 2.2 DI-D 4WD Auto

by Cristian Gnaticov (my Google+) - Friday, July 4th, 2014 - filed under Editors, Mitsubishi, News, Sticky news. Image credit: .
Linked In Share
Related Articles
cars future history Mitsubishi models what happened


Discuss: What happened to Mitsubishi?

Leave a Reply















Inautonews Facebook PageInautonews RSS FeedInautonews TwitterInautonews Youtube Channel

Sign up to receive our email newsletter on your email. It's safe. No spam!

Mercedes in ‘another dimension’ – Ricciardo
Mercedes in ‘another dimension’ – RicciardoMar.1 (GMM/Inautonews.com) Earlier, Daniel Ricciardo was planning a full title tilt for 2015. Now, he is in little doubt: "The ...
McLaren expecting to struggle for ‘a few races’
McLaren expecting to struggle for ‘a few races’Mar.1 (GMM/Inautonews.com) McLaren is expecting to struggle through the opening few races of the season. While the rest of the ...
McLaren expecting Alonso health news ‘soon’
McLaren expecting Alonso health news ‘soon’Mar.1 (GMM/Inautonews.com) McLaren boss Eric Boullier is confident the Woking team will not be without its star driver for the ...
Teams warn Ecclestone of ‘cash flow crisis’
Teams warn Ecclestone of ‘cash flow crisis’Mar.1 (GMM/Inautonews.com) Two weeks before the 2015 season begins, the shape of the grid remains unclear. And that is not just ...
Mercedes to ‘help’ save German GP – Wolff
Mercedes to ‘help’ save German GP – WolffMar.1 (GMM/Inautonews.com) Concerns are growing that Germany really will be dropped from the 2015 calendar. Officially, the ...
Report of $231m deal for Hamilton ‘like satire’ – Wolff
Report of $231m deal for Hamilton ‘like satire’ – WolffFeb.28 (GMM/Inautonews.com) Toto Wolff has scoffed at a media report purporting to know the dizzying value of Lewis Hamilton's ...
Manor racing to be ready for Melbourne – Booth
Manor racing to be ready for Melbourne – BoothFeb.28 (GMM/Inautonews.com) Team founder John Booth is confident the former Marussia team will make it to Melbourne. Having ...
‘Manor Marussia’ on 2015 entry list
‘Manor Marussia’ on 2015 entry listFeb.28 (GMM/Inautonews.com) As predicted earlier, the FIA on Friday published the official 2015 entry list that includes a place ...
Vettel hails ‘awesome’ pace from new Mercedes
Vettel hails ‘awesome’ pace from new MercedesFeb.28 (GMM/Inautonews.com) After a winter of apparent 'sandbagging', Mercedes finally let the cat out of the bag on ...
McLaren quiet on Alonso’s ‘medical situation’
McLaren quiet on Alonso’s ‘medical situation’Feb.28 (GMM/Inautonews.com) McLaren has counted itself out of the continuing speculation about Fernando Alonso's medical ...
Alonso hit wall at 105kph – report
Alonso hit wall at 105kph – reportFeb.27 (GMM/Inautonews.com) Fernando Alonso struck the wall at 105 kilometres per hour last Sunday. That was the claim on ...
‘I’m completely fine’ says smiling Alonso
‘I’m completely fine’ says smiling AlonsoFeb.27 (GMM/Inautonews.com) Fernando Alonso on Friday declared himself "completely fine" after his Barcelona crash and four-day ...
Manor to appear on 2015 entry list on Friday
Manor to appear on 2015 entry list on FridayFeb.27 (GMM/Inautonews.com) Friday is another crucial day in the history of the reborn Marussia team. Now called Manor, the ...
Exclusive: Honda confirms NSX debut for Geneva, announces the rest of the lineup
Exclusive: Honda confirms NSX debut for Geneva, announces the rest of the lineupHonda has officially confirmed the European debut of the NSX supercar which will be made at the 2015 Geneva Motor Show and it has ...
Rolls-Royce SUV to be called the Cullinan
Rolls-Royce SUV to be called the CullinanThe Rolls-Royce SUV is getting closer and closer to the production line and according to a recent report, the model in question ...
Read more automotive news


2015 Geneva Motor Show Coverage

Scuderia Cameron Glickenhaus scg 003c 1
bugatti veyron finale 1
white ferrari 458 spider crash 1
lamborghini aventador sv leaked 1
ferrari 360 modena crash australia 1
rolls-royce suv 1
Audi S3 Cabrio by MTM tuning 1
FAB Design updated the Mercedes G55 and the G63 AMG 1
Hyundai-i20-Active-sketch 1
2016 peugeot partner 1
2016 smart fortwo brabus 1
Mercedes-AMG GT3 1

More automotive from inautonews
Honda has officially confirmed the European debut of the NSX supercar which will be made at the 2015 Geneva Motor Show and it has also confirmed the rest of the lineup present at the event. After being shown more than a month ago, at the 2015 NAIAS in Detroit, the brand new NSX is getting ready to ...
read more
Inautonews Editors Section
Test Drive: Ford Tourneo Courier 1.0 EcoBoost – Serenity
Test Drive: Ford Tourneo Courier 1.0 EcoBoost – SerenityFord has been battling losses for years in its Ford of Europe business, but judging by the model lineup of the second largest US automaker you would ...
Test Drive: Renault Megane GT Line Energy 1.2 TCe
Test Drive: Renault Megane GT Line Energy 1.2 TCe Besides the Megane GT Line diesel, tested here, Renault is also offering a petrol version of the model which is using the 1.2-liter turbo. But is ...
Test Drive: 2015 Aston Martin Vantage N430 Q – Brutal
Test Drive: 2015 Aston Martin Vantage N430 Q – Brutal Unveiled just last year during the 2014 Geneva Motor Show, the Aston Martin N430 is, according to the British automaker the most dramatic ...

Editors Section
Inautonews Editors Section
2012 Safest Cars list 2011 Safest Cars [Video] 2011 IIHS Safest Cars [Video] 2011 EuroNCAP Safest Cars 2010 Safest Cars [Video]

Latest in Safety Recall roundup: Cadillac ATS for power sunroof controlsGeneral Motors has issued yet another recall, this time for the Cadillac ATS, because of a problem ... Recall roundup: Chrysler 200 vehiclesChrysler has recently issued a recall for the 200 vehicles because these may have a manufacturing ...
Safety Section