According to Sergio Marchionne, Fiat Chrysler may build a rival for Tesla’s Model 3, but only if Elon Musk’s car proves to be a profitable one.
FCA’s Chief Executive Sergio Marchionne is quite an exotic figure in the automotive industry, as he is well-known to say whatever crosses his mind at that particular time. On the sidelines of Fiat-Chrysler’s annual meeting in Amsterdam, the executive shared his thoughts about the latest hype of the moment, Tesla’s unveil of the affordable electric Model 3. Marchionne has always looked for the most profitable products, as the company aims to clean all its debt by 2018. An electric model is not quite his cup of tea, as it could hardly generate significant amounts of money.
But the CEO does not totally dismiss the idea of a rival for the Model 3, but if CEO Elon Musk “can show me that the car will be profitable at that price,” he said, quoted by Automotive News Europe. And if the business make sense, then “I will copy the formula, add the Italian design flair and get it to the market within 12 months.” Easy said…
The stir triggered by Tesla’s latest model is quite impressive, with orders reportedly reaching 400,000 units. “I’m am not surprised by the high number of reservations but you have then to build and deliver them and also be profitable,” Marchionne said, adding that he does not believe Model 3 could be profitable at a price of just 35,000 dollars.