Which new vehicle model flies off the sales lot faster than any other? The answer may come as a surprise: the 2014 Land Rover Range Rover.
Even though the big SUV sells for an average of more than $100,000, dealers were only able to keep Range Rovers on hand for an average nine days in November. In the car business, that is almost no time, according Edmunds.com, a car research and shopping site. The average vehicle lounges on a dealer’s lot for 59 days.
Low “days to turn,” as the industry term is called, means buyers are lined up ready to snatch vehicles as soon as they roll off the delivery trucks. It’s a measure not only of how much consumers want a particular model, but how many an automaker supply. The bottom line is that a hot selling model limits a buyer’s ability to wheel and deal.
“Dealers offer few – if any – incentives on the newest, most buzz-worthy cars, and shoppers will likely have very little room to negotiate,” says Edmunds.com Consumer Advice Editor Carroll Lachnit in a statement. “If shoppers are patient enough to wait a few months for the buzz to subside, they’re more likely to score a better deal.”
After the Range Rover comes a virtual traffic jam of hot-selling models. They include Chevrolet Corvette, Jeep Cherokee and Land Rover Range Rover Sport all at 10 days to turn. Then comes Mercedes-Benz new, small CLA-Class at 14 days, Subaru Forester at 17 days and Mitsubishi Mirage at 18 days.