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2010 Audi A8 Integrates Google Earth into MMI Navigation

Audi’s 2010 A8 debuts Google Earth-powered navigation, combining satellite imagery and live data with the new MMI touch interface and in-car connectivity.

By Editorial Desk Updated
Audi A8 D4 sedan
Audi A8 D4 sedan Joe Ravi / CC BY-SA 3.0

Audi has brought Google Earth into the car with the launch of the 2010 A8, making it the first production model to offer satellite imagery and online mapping in its navigation system. The new MMI navigation plus system, available on the A8 from late 2009, connects to Google’s servers via an integrated UMTS modem, delivering live map data and high-resolution aerial views directly to the dashboard display.

The system’s centrepiece is the MMI touch interface, a touchpad set beside the gear lever that lets drivers enter destinations or search terms by drawing characters with a finger. This replaces or supplements the traditional rotary controller, aiming to make data entry quicker and less distracting. The MMI also stores navigation data on an internal hard disk, allowing for fast route calculation and access to onboard maps even when a data connection is unavailable.

How Google Earth changes in-car navigation

By leveraging Google Earth, the A8’s navigation system overlays real-world satellite imagery and 3D terrain models onto its maps. This gives drivers a more realistic view of their surroundings, helping with orientation in unfamiliar areas. The live connection enables the download of up-to-date map data and points of interest, supplementing the car’s onboard database with information from Google’s servers.

Audi’s implementation allows for simultaneous voice and data connections, thanks to the UMTS modem. This means drivers can use hands-free calling and receive live map updates or online search results at the same time. The graphics processor in the MMI system is capable of rendering complex 3D images, including buildings and terrain, offering a level of visual detail not previously seen in production car navigation.

Integration with other vehicle systems

The MMI navigation plus system does more than guide the driver. It shares predictive navigation data with other vehicle control units, including adaptive cruise control, automatic gearbox and adaptive lighting. For example, the car can adjust gear changes or lighting based on upcoming road features, as identified by the satnav. This integration aims to make driving smoother and safer by anticipating the road ahead.

The 2010 A8’s advanced electronics reflect Audi’s push to lead in connected car features, building on earlier models’ innovations. The launch of Google Earth navigation came ahead of similar features from rivals, underlining Audi’s focus on in-car technology as a differentiator in the luxury saloon segment.

What it means for buyers and the segment

For buyers, the combination of Google Earth, live data and the new MMI touch interface promises more accurate navigation and a more intuitive user experience. The system’s ability to provide real-time updates and detailed mapping is a step beyond conventional satnav units, which rely solely on preloaded data. Audi’s approach set a precedent that other luxury manufacturers would follow in the coming years.

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