2013 Subaru BRZ Priced from $25,495 in the US Market
Subaru sets the US entry price for its rear-wheel-drive BRZ coupe at $25,495, with the Limited trim starting at $27,495 including destination.
Subaru has officially announced US pricing for the 2013 BRZ, setting the base model at $25,495 including destination. The rear-wheel-drive sports coupe, developed jointly with Toyota, enters the American market after its earlier launches in Japan and the UK. This marks Subaru's first foray into the affordable sports coupe segment in the United States, with the BRZ positioned as a driver-focused alternative to more mainstream offerings.
2013 Subaru BRZ: US Pricing and Launch Details
Trim Levels and Standard Equipment
The 2013 Subaru BRZ is offered in two trim levels for US buyers: the standard model and the Limited. The entry-level BRZ comes well equipped for its segment. Standard features include aluminium pedals, HID headlights, a touchscreen navigation system, Bluetooth, USB and auxiliary connectivity, and a leather-wrapped steering wheel. This level of equipment aims to set the BRZ apart from other affordable coupes by offering technology and comfort features typically found in higher-priced vehicles.
The Limited trim, starting at $27,495, adds further amenities. Buyers stepping up to this version receive dual-zone climate control, leather and Alcantara seat trim, heated seats and mirrors, and a body-colour rear spoiler. These upgrades are designed to appeal to buyers seeking a more premium experience while retaining the car's sporty character.
Engine and Performance
Both BRZ trims use Subaru's 2.0-litre naturally aspirated four-cylinder boxer engine, producing 197 bhp and sending power to the rear wheels. Buyers can choose between a six-speed manual or a six-speed automatic transmission, allowing for a more engaging driving experience or greater convenience, depending on preference. The engine is shared with the Scion FR-S, Toyota's version of the same car, but the BRZ is priced $1,295 higher than its Toyota-badged sibling in the US market.
The boxer engine configuration helps to keep the car's centre of gravity low, which is beneficial for handling. This, combined with the rear-wheel drive layout, makes the BRZ appealing to driving enthusiasts who prioritise balance and agility over outright power. While the 197 bhp output is modest compared to some rivals, the BRZ's lightweight construction is intended to deliver a responsive and engaging driving experience.
Comparison with Rivals
The BRZ's closest competitor in the US market is the Scion FR-S, which shares the same platform, engine, and much of its design. The Scion is priced at $24,200 plus destination, making it $1,295 less expensive than the Subaru. Despite the price difference, the BRZ offers more standard equipment, particularly in terms of interior technology and comfort features.
Other alternatives in the US market include the Ford Mustang V6 and Hyundai Genesis Coupe. These models offer more powerful engines and a different driving character, focusing more on straight-line performance. In contrast, the BRZ targets enthusiasts looking for a lightweight, rear-wheel-drive coupe with sharp handling and a pure driving experience. This positioning makes the BRZ a unique choice among affordable sports cars for the 2013 model year.
US Market Arrival and Expectations
Subaru expects the first BRZs to arrive at American dealerships in spring 2012. Early interest is likely to be strong among enthusiasts, given the car's rear-drive layout, relatively light curb weight, and the reputation of Subaru for building reliable vehicles. The BRZ's price and specification place it among the most accessible sports cars in the US for the 2013 model year, offering a distinctive alternative to front-wheel-drive hot hatches and more powerful but heavier coupes.
The launch of the BRZ in the US follows its introduction in Japan and the United Kingdom, where it has also targeted driving enthusiasts. The collaboration with Toyota has allowed Subaru to enter a new segment and compete with established models from other manufacturers. The focus on driver engagement, combined with a competitive price and strong standard equipment, is expected to help the BRZ attract buyers looking for a modern sports car experience without a premium price tag.
Summary of Features and Pricing
| Trim | Starting Price (incl. destination) | Key Features |
|---|---|---|
| Base | $25,495 | Aluminium pedals, HID headlights, touchscreen navigation, Bluetooth, USB/AUX connectivity, leather-wrapped steering wheel |
| Limited | $27,495 | Adds dual-zone climate control, leather/Alcantara seats, heated seats/mirrors, body-colour rear spoiler |
The 2013 Subaru BRZ stands out in the US market as an affordable, well-equipped, rear-wheel-drive coupe. Its combination of standard features, balanced handling, and accessible pricing is likely to appeal to a range of buyers, from young enthusiasts to those seeking a fun weekend car. With its arrival in American dealerships in spring 2012, the BRZ brings a new option to those looking for a modern sports car with a focus on driving enjoyment.
