In two years’ time, Aston Martin will launch an electric version of its Rapide model.
The British manufacturer’s CEO, Andy Palmer, announced that the Rapide EV will be followed by an electric version of the DBX crossover by the end of 2020.
In markets like China, Aston Martin found itself in need to produce emission-free vehicles to balance out the emissions produced by its two sportscar models, the V-8 and the V-12
At the Pebble Beach Concours d’Elegance that took place this month, Palmer said:
“If you want to keep making V-12 engines, then you’ve got to do something at the opposite end of the spectrum.”
He then added that his expectations for the Rapide would be an all-wheel drive, with around 800 HP and a 200-mile range, without revealing any powertrain specifics.
The price of the car is set to fit somewhere in between $200,000 and $250,000 as the current gasoline-powered Rapide’s starting price is of $207,820, which includes shipment and U.S. gasoline taxes. Palmer also said that Aston sees in this an opportunity to make a powerful and seductive EV that can be positioned above Tesla’s most powerful Model S, which has its top price of $142,000 without incentives.
“What Tesla clearly shows you is we haven’t hit the ceiling in terms of price. But I think it’s hard, though not impossible, for them as a relatively new brand to keep pushing up and to go into that super premier area,” Palmer said.
The EV from Aston Martin will use batteries from suppliers like LG or Samsung, not Panasonic though. It will be produced annually in the hundreds-unit estimate, and it will not share any components with Mercedes-Benz, whose parent, Daimler AG, owns 5% of Aston Martin.
Following the Rapide EV going on sale, in a number of years a DBX will join its, let’s call it, brother. It will be introduced in 2019 as a plug-in hybrid, then as a gasoline vehicle, and ultimately as an EV. It is too soon to tell whether it would use the same powertrain as the Rapid or a new system.