Aston Martin to Launch Electric Rapide Within Two Years
Aston Martin will introduce an all-electric Rapide saloon by 2017, with an electric DBX crossover to follow as the brand adapts to emissions demands and new markets.
Aston Martin plans to introduce its first all-electric model, the Rapide EV, within the next two years. CEO Andy Palmer confirmed the development at Pebble Beach, stating that the electric Rapide would mark a crucial step in the company's strategy to balance its traditional V8 and V12 sports cars with zero-emission vehicles.
The Rapide EV is intended to deliver around 800 horsepower and a range of approximately 200 miles. Palmer said the car will use an all-wheel drive system. Pricing is expected to fall between $200,000 and $250,000, positioning the electric Rapide above the most expensive Tesla Model S at the time. Aston Martin aims to maintain its luxury credentials while moving into electric vehicles, rather than competing directly on price with established electric brands.
Batteries for the Rapide EV will be supplied by LG or Samsung, not Panasonic. The car will not share any components with Mercedes-Benz, despite Daimler AG holding a minority stake in Aston Martin. Annual production is expected to be in the hundreds rather than thousands, reflecting both the exclusivity of the brand and the early stage of its electric strategy.
Emissions pressure and new markets
Aston Martin’s move towards electric vehicles is partly driven by regulatory demands and the need to balance emissions in markets such as China. The company’s core range of V8 and V12 models faces increasing pressure from emissions regulations, making a zero-emission model necessary for continued access to some markets.
Palmer has been clear that producing an electric Rapide is essential for Aston Martin to continue building high-performance engines. The company sees an opportunity to offer an electric saloon that sits above mainstream electric cars in both price and exclusivity, targeting customers who expect performance and luxury without compromise.
DBX crossover to join electric line-up
Following the Rapide EV, Aston Martin plans to introduce the DBX crossover as a plug-in hybrid in 2019, with a fully electric version expected by the end of 2020. The DBX will expand the brand’s electric offering into the growing luxury SUV segment, though technical details of the DBX EV have not yet been disclosed. The company has not confirmed whether the DBX will share its powertrain with the Rapide EV or use a new system.
