Aston Martin to cut productions of Rapide to match sales image

Prior to this month, we have heard that Aston Martin is moving its Rapide sedan’s production to Magna Steyr’s plant which is located in Austria, at the same place where its Gaydon headquarters exist in Warwickshire, UK.

However, now we are getting reports that Aston Martin is in plans to slow down its pace for productions so that it could match the output with the sales.

If we consider the original production of Rapide units since 2007 and 2008 then each year the company experienced 2,000 units of production. Following that, Aston Martin is not sure about its sales, but seems the company didn’t received that much figure what it was expecting, leading to cut production of the Aston Martin Rapide further.

According to the reports stated by the company, it has been found that the production of Aston Martin Rapide drops roughly 25 units each week which is equivalent to 1,250 units each year. As per the sources, the production will fall to 10 units a week just to match the output with sales.

Aston Martin Rapide is equipped with a 6.0 liter V12 engine that makes an output of 470 horsepower and 443 pound-feet of peak torque. After combining a Touchtronic 2 six-speed gearbox with the electronic shift-by-wire control system, the car then makes a 0-60 mph sprint in just 5.1 seconds and delivers a top speed of 188 mph.

By Sunita Mandal