Audi signals interest in future Daytona Prototype entry
Audi is considering a move into the Daytona Prototype class as US sportscar racing prepares for a major series merger in 2014.
Audi is evaluating a possible entry into the Daytona Prototype class in North America, as the US sportscar scene prepares for a major transformation with the merger of Grand-Am and the American Le Mans Series (ALMS) in 2014. The German manufacturer has made clear its ambition to compete at the highest level of US sportscar racing, a market where it has a strong commercial presence.
Audi Evaluates Daytona Prototype Entry Amid US Sportscar Merger
Audi’s prominence in North American motorsport is well established. The marque dominated the ALMS LMP1 category from 2000 to 2008, taking overall honours every season with its prototype entries. Since then, its US racing efforts have focused on the R8 GRAND-AM in the GT class, but the company sees class wins as only part of its motorsport strategy for the region.
Background: Grand-Am and ALMS Merger
The merger between Grand-Am and ALMS is set to reshape the landscape of US sportscar racing. The new top-level series will combine Daytona Prototypes, LMP2 cars and production-based DeltaWings for at least the 2014 and 2015 seasons. This unified championship aims to attract more manufacturers and increase competition for overall honours at iconic endurance events such as the Daytona 24 Hours and Sebring 12 Hours.
This change is significant for manufacturers like Audi, who are interested in racing at the highest level in North America. The merged series is expected to provide a platform for advanced technology and a showcase for brands in a key automotive market.
Audi's Motorsport Ambitions in the US
Audi Sport’s Wolfgang Ullrich has stated that the brand is in ongoing discussions with US motorsport authorities about its future involvement. He emphasised that Audi's goal is to compete in the premier class with technology relevant to its road cars, rather than targeting only class victories. This signals a desire to return to the overall battle for wins in North American endurance racing, rather than remaining in GT.
Audi’s previous success in the ALMS LMP1 category, where it secured the title every year from 2000 to 2008, cemented its reputation in US sportscar racing. The brand’s approach to motorsport has consistently focused on using racing as a platform to develop and showcase relevant technology, which can later influence its production vehicles.
No Confirmed Timeline for Prototype Entry
While Audi has confirmed its interest in the new prototype regulations, there is no formal commitment or timescale for an entry. Ullrich has not specified when a decision might be made or whether a new car would be developed to meet the merged series' rules. The company is continuing to assess its options as the details of the new championship structure are finalised.
Audi’s long-term approach to motorsport in the US reflects its broader strategy of using racing to support its brand and technology message in key markets. A move into the Daytona Prototype class would put Audi back in contention for overall wins in North American endurance classics, but any commitment will depend on the final technical and sporting regulations of the merged series.
Potential Impact of Audi's Return to Top-Level US Prototypes
If Audi does enter the Daytona Prototype class, it could significantly increase the level of competition in the new championship. Audi's history of technological innovation and its track record in endurance racing would likely push other manufacturers to invest further in their own programmes. This could lead to more advanced cars on the grid and greater interest from fans and sponsors alike.
For Audi, returning to the top class would also reinforce its image as a leader in high-performance and innovative engineering. The brand’s participation could attract attention to the championship and contribute to its growth in North America, where the market for premium and performance cars remains highly competitive.
Conclusion: Audi's Decision Still Pending
Audi’s willingness to consider a Daytona Prototype entry reflects its ongoing commitment to motorsport at the highest level. The company’s final decision will depend on the outcome of discussions with organisers and the specifics of the new series’ regulations. Until then, Audi continues to monitor developments as it weighs the potential benefits of returning to the top of North American sportscar racing.
