/ BMW, Industry, News / BMW worried about quality issues in the i3

BMW worried about quality issues in the i3

Linked In Share
BMW worried about quality issues in the i3

Despite a massive and expensive advertising campaign, not to mention the reported $2 billion cost of developing it, BMW’s new little i3 electric car is not exactly storming up the sales charts.

Experts say this is because BMW is nervous about the new technology involved in the i3, and is deliberately keeping production slow until it is confident it won’t be embarrassed by a recall induced by any failures.

News the i3 flunked a European safety test can’t have helped either. In a test in November the i3 performed poorly in pedestrian protection, and safety assistance systems, scoring four out of a possible five stars overall. Even cheap new models in Europe now regularly score five out of five in the EuroNCAP tests.

Because BMW is still concerned about getting this groundbreaking vehicle right – it is built from carbon fiber as well as being battery powered – production at the Leipzig factory and therefore sales have only amounted to a trickle so far.

According to British newsletter Automotive Industry Data (AID), just over 400 new BMW i3s were sold in all of Western Europe in November.

“That’s a mere fraction of the earlier consensus expectations of some dedicated electric car market observers,” said AID editor Peter Schmidt.

Schmidt said total registrations by the end of November had reached 801 i3s, but this was mainly accounted for by press fleet vehicles and dealer demonstrators. Schmidt said only 121 i3s were sold in Germany in November after sales started on the 16th.

BMW has said that it has 10,000 orders for the i3, but hasn’t said whether this is from genuine customers or dealers. BMW said full production capacity will be reached in March, but didn’t say what that was. Sales in the U.S. start in the second quarter of 2014.

Via Forbes

by Aurel Niculescu (my Google+) - Friday, December 20th, 2013 - filed under BMW, Industry, News. Image credit: .
Linked In Share
Related Articles
BMW i3 sales


Discuss: BMW worried about quality issues in the i3

Leave a Reply


















Inautonews Facebook PageInautonews RSS FeedInautonews TwitterInautonews Youtube Channel

Sign up to receive our email newsletter on your email. It's safe. No spam!

Jaguar F-Type R-S spied
Jaguar F-Type R-S spiedOur spy photographers have managed to capture the new F-Type R-S on camera once again, as the model in question is believed to ...
2014 New York Auto Show LIVE: Volkswagen Golf GTI and Golf R
2014 New York Auto Show LIVE: Volkswagen Golf GTI and Golf RThe Volkswagen Golf GTI and the Golf R have been officially introduced during the 2014 New York Auto Show. Besides unveiling the ...
Jeep to have China deal before the month ends
Jeep to have China deal before the month endsAs it strives to become a true global player, Fiat Chrysler Automobiles Jeep brand hit a bump in a deal to locally produce cars ...
2014 New York Auto Show Live: Chevrolet Trax & Corvette Z06 and C7.R
2014 New York Auto Show Live: Chevrolet Trax & Corvette Z06 and C7.RThe New York motor show has been a busy venue for General Motors’ Chevrolet brand – which introduced quite a few models – ...
2014 New York Auto Show LIVE: SRT Viper GTS Anodized Carbon Time Attack
2014 New York Auto Show LIVE: SRT Viper GTS Anodized Carbon Time AttackSRT has officially introduced the Viper GTS Anodized Carbon Time Attack, at the 2014 New York Auto Show. SRT couldn’t have ...
2014 New York Auto Show LIVE: 2015 Volkswagen Jetta
2014 New York Auto Show LIVE: 2015 Volkswagen JettaA refreshed version of the Volkswagen Jetta has been officially presented to the public during the 2014 New York Auto ...
2014 New York Auto Show LIVE: 2015 Kia Sedona
2014 New York Auto Show LIVE: 2015 Kia SedonaThe brand new Kia Sedona has been officially presented to the public in New York, in a global premiere. The new minivan has ...
2014 New York Auto Show LIVE: 2015 Nissan Murano
2014 New York Auto Show LIVE: 2015 Nissan MuranoThe third generation of the Nissan Murano has launched at the 2014 New York Auto Show with the 2015 model year in it. The 2015 ...
Another carmaker deals with AT&T for car connectivity
Another carmaker deals with AT&T for car connectivityBuilding on the already established deals it has with General Motors, Audi or Tesla, the largest US phone company – AT&T, ...
2014 New York Auto Show LIVE: 2015 MINI Countryman
2014 New York Auto Show LIVE: 2015 MINI CountrymanThe 2015 MINI Countryman has been officially presented to the public, in a premiere, during the 2014th edition of the New York ...
2014 New York Auto Show LIVE: Aston Martin Vantage GT and DB9 Carbon Edition
2014 New York Auto Show LIVE: Aston Martin Vantage GT and DB9 Carbon EditionAston Martin has officially pulled the wraps off the Vantage GT and the DB9 Carbon Edition, in a premiere, during the 2014 New ...
Toyota seeks fuel cell technology prowess
Toyota seeks fuel cell technology prowessBack in the day – 1997 just seems now such a long ago – Toyota managed to surprise us all by introducing their first hybrid ...
2014 New York Auto Show Live: Infiniti Q70 & QX80
2014 New York Auto Show Live: Infiniti Q70 & QX80The Japanese luxury brand used the New York motor show venue to reveal their anticipated 2015 Q70 and 2015 QX80 facelifts. First ...
Volkswagen Golf R 400 Concept going to Beijing
Volkswagen Golf R 400 Concept going to BeijingVolkswagen has recently announced its plans to introduce the so-called Golf R 400 Concept at the 2014 Beijing Motor Show, which ...
Volkswagen Touareg facelift officially unveiled
Volkswagen Touareg facelift officially unveiledThe facelifted version of the Volkswagen Touareg has been unveiled online, ahead of its public debut which will take place on ...
Read more automotive news


2013 Frankfurt Motor Show Live Images

Spy-Shots of Cars
Volkswagen Golf R 2014 New York Auto Show (1)
Chevrolet Corvette C7.R Race Car (1)
SRT Time Attack Carbon Special Edition Viper GTS (1)
Volkswagen Jetta 2014 new York Auto Show (1)
Kia Sedona 2014 New York Auto Show (1)
Nissan Murano 2014 New York Auto Show (1)
MINI Countryman 2014New York Auto Show (1)
Aston Martin DB9 Carbon Edition 2014 New York Auto Show  (1)
Infiniti Q70 2014 New York Auto Show (1)
Volkswagen Golf R 400 Concept 1
Volkswagen Touareg facelift 1

More automotive from inautonews
Our spy photographers have managed to capture the new F-Type R-S on camera once again, as the model in question is believed to make its way into the 2014 Paris Motor Show, this October. Rumors on Jaguar working on a hot version of the F-Type have been around for a few months now and it seems that ...
read more
Inautonews Editors Section
Do you have £200,000? Then you can have the trip of a (hazardous) lifetime
Do you have £200,000? Then you can have the trip of a (hazardous) lifetimeAre you tired of the ever-boring home to work commute? Well, if you’re the adventurous type and can afford the paycheck, the world's most hazardous ...
Check out the everyday cars of St. Moritz – photo gallery
Check out the everyday cars of St. Moritz – photo gallerySt. Moritz is the oldest winter holiday destination in the world – and on the same time it is probably the most expensive ski resorts in the ...
Test Drive: Renault Captur 0.9 – TCe 90 – fast review
Test Drive: Renault Captur 0.9 – TCe 90 – fast review After we’ve tested almost all Renault Captur models, we decided to check out the 3-cylinder engine - 898 cc 66kw (90 hp) model. Why we’ve ...

Editors Section
Inautonews Editors Section
2011 Safest Cars [Video] 2011 IIHS Safest Cars [Video] 2011 EuroNCAP Safest Cars 2010 Safest Cars [Video] 2009 safest cars Euro NCAP

Latest in Safety Documents reveal Cadillac also had ignition switch problems in 2006According to documents given by Delphi Automotive to the NHTSA, General Motors engineers had ... Delphi targeted by US senators seeking GM recall answersWhile General Motors keeps saying all answers will be given after an internal investigation is ...
Safety Section