China: auto brands survey sees Hyundai leader, passing Volkswagen image

Volkswagen AG is the top foreign automaker in terms of sales in China, viagra sale the world’s largest automaker, but the latest research revealed it was not the consumer’s first choice when it came to the auto industry.

South Korea’s largest automaker, Hyundai – also the world’s fifth biggest when considered together with affiliate Kia Motors – managed to gain the leading position in an auto brand survey of the Chinese consumer market. The state-backed research saw Hyundai passing in front of Germany’s Volkswagen and General Motors’ Buick as the best-ranked mass-market auto marquee – even though the automaker’s sales were lower this first quarter than during the same period in 2014. According to the China Brand Power Index, BYD was the highest placed Chinese automaker – in front of Toyota and Ford. When it comes to the luxury ranks, Audi claimed the laurels, according to the survey, which interviewed 11,500 Chinese consumers in 30 cities and was commissioned and funded by the Ministry of Industry and Information Technology.

Automakers are competing in an all-out race in China, the world’s largest auto market, where customers can choose between at least 70 auto brands. Hyundai was even outsold after the first three months of the year by Ford, the second largest US automaker – a latecomer to the market. The South Korean carmaker pledged to expand production capacity to recuperate the crucial lost sales in its biggest market by deliveries. Volkswagen has been panned both by state broadcaster China Central Television last month and by numerous dissatisfied customers in recent months after numerous complaints of the automaker ignoring quality issues with models sold in the country.

Via Bloomberg