The Japanese automaker still rips the fruits of the gradual demand recovery for its products in China, posting February’s sales at a high 43.1 % growth from the same period of 2013.
Back then; Chinese-Japanese tensions due to a territorial dispute spurred a surge in anti Japanese sentiment in the country that prompted Chinese buyers to overlook the traditional Asian brands. Now, with the political tensions eased, the customers returned to better sentiment for the brand. Toyota announced that, alongside its local joint-ventures it managed to deliver around 51,900 automobiles in China.
The territorial dispute between Beijing and Tokyo hat took place in late 2012 also made December 2013 and January sales 2014 spike quite a bit, with the company posting a January rise of 18.1% and a December increase of 19.4%.
Toyota, the world’s biggest automaker, aims to deliver in the world’s biggest car market, China, a total of 1.1 million cars, an increase of 19.9 % over 2013. The Japanese company operates joint-ventures with FAW Group and Guangzhou Automobile Group and for the first two months of the year its sales tally stood at around 137,500 cars, an increase of 26.4 % over the same period of last year.