Chrysler Names Reid Bigland to Replace Fred Diaz as Head of the Ram Business image

Chrysler named Reid Bigland will run the Ram truck business, replacing Fred Diaz who joined Nissan.

Reid Bigland, who joined Chrysler in 2006, will replace Fred Diaz as head of the Ram truck business, but will also keep his roles as head of U.S. sales and CEO of Chrysler Canada. Tim Kuniskis, who joined the company 21 years ago, will succeed Bigland as Dodge brand chief. Chrysler quickly made this changes as it tries to keep the streak of 36 months in a row of sales gains in the US, the company’s longest stretch since 1985.

Jason Stoicevich, who joined Chrysler 10 years ago, was named the head of Fiat for North America and will also run the company’s California office, while Bruno Cattori is the new head of Chrysler’s operations in Mexico.

Fred Diaz, 47, the former president and CEO of Chrysler’s Ram brand, will be from May 1st Nissan’s vice president of U.S. sales and marketing. Fred Diaz, who spent 24 years at Chrysler, will replace Al Castignetti, who has been vice president for Nissan’s US sales since 2008 and who resigned to “pursue interests outside the company,” according to Nissan’s spokesman Brian Brockman.