Europe: Fiat looking to become as successful as Dacia image

It’s a bit of a conundrum that a well established automaker is looking to emulate the success of a little-known East European brand, but there it is – Fiat is looking up to Dacia’s strategy with the new compact car lineup.

Based off the Aegea concept, showcased by the company at the Istanbul auto show in May, the first model will be a sedan that rekindles a heritage name for the Italian brand – Tipo. Further hatchback and wagon versions are now expected to make their first public appearance in Geneva next year in spring. The four door regular sedan will seek to be as practical and efficient as the Dacia Logan sedan and Sandero hatchback, with the added trump card that while the Romanian models are subcompact the Tipo would be one class above them. “It will be a test for the market because the [affordable compact] segment in Europe basically does not exist,” says Alfredo Altavilla, Fiat Chrysler’s chief operating officer for Europe, adding the Tipo would face no direct competition. They seek to position the Tipo at the base of the European compact segment, with reports claiming it would start off at around 12,000 euros.

The new Tipo would start sales in Turkey in November, in Italy in December and then hit 40 markets across the brand’s Europe, Middle East and Africa region. The compact range would be rounded up by the hatchback and station wagon versions set to debut in March 2016 during the Geneva motor show. The sedan does have some rivals though after it replaces the obsolete Linea – the Peugeot 301/ Citroen C-Elysee or the Skoda Rapid and the station wagon makes a return following a hiatus since the retreat of the Stilo Multiwagon back in 2008.

Via Automotive News Europe

  • Alex Alexandrewitsch

    Fehler in Allen Teilen :D