Ferrari World Abu Dhabi Sets Opening for 28 October 2010
Ferrari World Abu Dhabi, the world’s first Ferrari-branded theme park, will welcome visitors from 28 October 2010, just ahead of the second Abu Dhabi Grand Prix.
Ferrari World Abu Dhabi will open to the public on 28 October 2010, making it the world’s first Ferrari theme park and the largest indoor amusement park of its kind. The announcement comes three weeks before the second running of the Formula 1 Etihad Airways Abu Dhabi Grand Prix, underlining Yas Island’s growing reputation as a motorsport and leisure destination.
The park, located on the 25-square-kilometre Yas Island, promises more than 20 rides and attractions designed to immerse visitors in the Ferrari experience. The headline draw is Formula Rossa, which has been confirmed as the world’s fastest roller coaster with a top speed of 240 km/h. The main element of the ride was unveiled earlier in the year at Barcelona’s Circuit de Catalunya, giving the motorsport world an early glimpse of the technology involved.
Formula Rossa: Record-Breaking Roller Coaster
Formula Rossa is designed to deliver an acceleration experience comparable to a Formula One car, launching riders to 240 km/h in under five seconds. The ride’s design and engineering have been influenced by Ferrari’s motorsport expertise, and its unveiling at the Circuit de Catalunya highlighted the brand’s intention to blend performance heritage with entertainment. The roller coaster’s speed and technology are expected to be a major draw for thrill-seekers and Ferrari fans alike.
A New Centre for Ferrari Fans and Families
Ferrari World Abu Dhabi’s 20-plus attractions range from high-speed rides to interactive exhibitions, aiming to appeal to a broad international audience. The park’s design incorporates Ferrari’s branding and Italian heritage, with experiences intended for both enthusiasts and families. Its opening is a key part of Yas Island’s strategy to establish itself as a global entertainment destination, complementing the nearby Formula One circuit.
For more on Ferrari’s global brand expansion and the origins of the Abu Dhabi venture, see Ferrari World Abu Dhabi Brings Maranello to the Middle East.
Timing and Broader Context
The opening date positions Ferrari World Abu Dhabi to capitalise on the international attention surrounding the Formula 1 Etihad Airways Abu Dhabi Grand Prix, which takes place in November 2010. The proximity of the park to the Yas Marina Circuit is expected to boost visitor numbers during the race weekend, offering motorsport fans an additional reason to visit the island. The park’s launch also reflects Ferrari’s strategy to extend its brand beyond cars, tapping into themed entertainment and global tourism.
Ferrari World Abu Dhabi’s debut marks a new chapter for Ferrari’s presence outside Italy, combining motorsport, brand experience and family entertainment in a single location.
