Ford car connectivity system, Ford SYNC, is now installed in more than 3 million Ford cars, since introduced in 2007.
Available for the first time in the 2008 Ford Focus, Sync comes as an optional that costs $395 and comes with several new standard features such as 911 Assist, Vehicle Health Report, and SYNC Services.
According to Ford, customers buying Ford vehicles are treating SYNC as a must-have technology, purchasing the system, when available, nearly 80 percent of the time on current 2011 models – up about 4 percentage points compared to 2010 models. SYNC is standard across the Lincoln lineup.
“Ford SYNC is clearly making a difference in our customer experience,” said Ken Czubay, Ford vice president of U.S. Marketing, Sales and Service. “Not only is it proving to differentiate our products from the competition, SYNC is becoming a key point of satisfaction.”