Ford introduced its hands-free Sync infotainment and communications system in the fall of 2007. Since then, the system has been installed on more than 2 million Ford, Lincoln, and Mercury vehicles.
In addition to providing customers with voice control of most entertainment and communications systems in the vehicle, SYNC also pays dividends at resale time.
Ford data analysis shows that SYNC-equipped models of the 2008 Focus are worth more than those without SYNC. After one year in service, the SYNC-equipped models sell for a $240 premium on average. With another year in service added, the SYNC premium is still a significant $200. Ford’s ability to isolate SYNC and attach a resale value to the optional system is based on a company-exclusive statistical VIN-decoding vehicle option residual impact modeling strategy.
For 2010 models, Ford improved SYNC with the addition of a GPS receiver integrated into the vehicle, thus creating the opportunity to offer location-based services through the Traffic, Directions & Information (TDI) app. TDI can deliver personalized traffic reports, precise turn-by-turn driving directions and up-to-date information including business listings, news, sports and weather – without the need for a built-in or aftermarket navigation system.
SYNC Traffic, Directions & Information services are free for the first three years of vehicle ownership, and $60 per year.