Opel to Build New Convertible in Europe from 2013
General Motors' Opel will add a new convertible to its European line-up in 2013, continuing a tradition of open-top models and supporting its €11 billion investment plan.
Opel will produce a new convertible model in Europe from 2013, as confirmed by the company as part of its ongoing investment programme. This open-top car is a significant component of General Motors’ €11 billion commitment to revitalise its European operations. The investment was announced about a year prior to the convertible's production confirmation and is intended to cover new product development and plant upgrades.
Opel's New Convertible: Production Plans and Investment
Model Details and Platform
Although the new convertible is widely expected to share much of its underpinnings with the Astra, Opel has made it clear that the model will not wear the Astra name. The company has not revealed the final name or provided detailed styling information, but has stated that the car will feature a sleek and elegant design. Opel positions this convertible as a successor to its tradition of cabriolets, aiming to provide a positive image boost for the brand.
Background: Opel’s Turnaround Efforts
The announcement of the new convertible comes after a turbulent period for Opel and its sister brand Vauxhall. In 2009, General Motors nearly sold a majority stake in its European operations, but ultimately decided to retain control and proceed with a restructuring plan. Despite these efforts, Opel’s European business had not yet returned to profitability by the time of the convertible's announcement. The introduction of the new model is intended to support the company’s turnaround strategy and strengthen its product lineup.
Production Timing and Unanswered Questions
Opel has stated that production of the new convertible will begin in 2013, but has not disclosed the manufacturing location. Additionally, key details such as the final model name, pricing, and available equipment have not yet been announced. The company indicated that further information will be provided closer to the launch date.
Opel’s Cabriolet Tradition
Opel has a long-standing history of producing cabriolet models, which have played an important role in shaping the brand’s image. Previous Opel and Vauxhall convertibles have been seen as emotionally appealing vehicles that act as halo models, drawing attention to the rest of the range. The new convertible is intended to continue this tradition, offering a modern take on open-top motoring for European customers.
