Hyundai Targets 228,000 Sales for Revamped Sonata in 2014
Hyundai expects its redesigned Sonata to reach 228,000 global sales in 2014, with a major push in overseas markets following its South Korean launch.
Hyundai has set a global sales target of 228,000 units for its newly redesigned Sonata sedan in 2014, following the model's recent launch in South Korea. The company outlined plans to move 63,000 cars in its home market and export 165,000 units over the course of the year.
The redesigned Sonata marks the first major update for the model in nearly five years. Hyundai is counting on the new version to help recover from recent profit declines and regain market share lost to rivals in the midsize saloon segment. The company is particularly focused on export growth, with the United States and other international markets expected to account for nearly three-quarters of 2014 sales.
US launch and global rollout
Hyundai confirmed the new Sonata will make its US debut at the New York auto show in April 2014, with sales commencing immediately after the event. The American market remains a key battleground for midsize saloons, and Hyundai is aiming to sustain momentum with the updated model. The company has set an even higher global target for 2015, seeking to sell 338,000 Sonatas, including 89,000 in South Korea and 249,000 abroad.
Hyundai's sales ambitions for the Sonata reflect a broader strategy to maintain its position among the world's largest car manufacturers. The Sonata has been a cornerstone of the brand's global line-up, especially in North America, where it competes with the likes of the Toyota Camry and Honda Accord. For more on the evolution of the Sonata, see2015 Hyundai Sonata debuts at New York with new design and engines.
Mileage claim error and response
Shortly after the launch, Hyundai faced scrutiny over its fuel economy claims for the new Sonata. The company initially announced an improvement of 6%, stating the car achieved 12.6 km/l. However, government testing found the actual increase was closer to 2%, with official figures coming in at 12.1 km/l. Hyundai responded by correcting the published numbers, aiming to address the issue before it could escalate.
Industry analysts suggested that while the mileage discrepancy could have a short-term impact on Hyundai’s reputation, the swift correction was likely to limit lasting damage. The episode also reflects the heightened scrutiny carmakers face over efficiency claims, particularly as fuel economy remains a key factor for buyers in the midsize saloon segment.
Sales targets and future outlook
Hyundai's 2014 target for the Sonata sits within a broader push to stabilise global sales after a period of profit pressure. The company’s 2015 goal of 338,000 Sonata units, if achieved, would represent a substantial increase, with the bulk of growth expected from overseas markets. The Sonata’s performance will be closely watched as Hyundai continues to update its product range and respond to fierce competition in key export territories.
