FCA files Barracuda trademark, fuelling speculation on new muscle car
Fiat Chrysler Automobiles has filed a trademark application for the Barracuda name in the US, prompting renewed rumours of a modern muscle car revival.
Fiat Chrysler Automobiles (FCA) has filed a new trademark application for the Barracuda name with the United States Patent and Trademark Office, according to documents discovered in June 2015. The trademark covers use of the name for “motor vehicles, namely, passenger automobiles, their structural parts, trim and badges.” This move has revived speculation that FCA could be preparing to launch a new muscle car under the historic Barracuda badge.
The Barracuda name was last used by Plymouth, with the final model leaving showrooms in 1974. Since then, the badge has remained dormant, but periodic rumours have linked its possible return to Dodge’s muscle car line-up. In 2014, then-SRT boss Ralph Gilles dismissed talk of a Barracuda revival. The latest trademark filing has brought the subject back to attention, though FCA has not confirmed any product plans.
Trademark renewal or product hint?
Car manufacturers often renew trademarks to prevent other companies from using historic names, regardless of whether a new model is planned. The application itself does not guarantee the launch of a new Barracuda, but it does keep FCA’s options open. The timing of the filing is notable, as Dodge’s five-year plan outlined a replacement for the current Challenger, which was expected around 2018.
Speculation has focused on two possibilities: the Barracuda could arrive as a range-topping Challenger variant, or it could replace the Challenger entirely. Another rumour suggests the Barracuda might be a smaller, lighter alternative to the Challenger, targeting buyers looking for a more agile coupe in the style of the Scion FR-S. FCA has not commented on any of these scenarios.
What it could mean for Dodge and muscle car buyers
If FCA does revive the Barracuda, it could strengthen Dodge’s position in the muscle car market, either by offering a new flagship or expanding the range to include a more affordable, lighter coupe. For now, buyers and dealers will have to wait for any official word from FCA. Until then, the Barracuda’s future remains speculation grounded in a single trademark filing.
