Rolls-Royce Opens World's Largest Showroom in Abu Dhabi
The new 894-square-metre facility at Umm Al Nar can display five cars and includes a lounge, exclusive parking and a direct link to a dedicated workshop.
Rolls-Royce Motor Cars has opened its largest showroom globally in Abu Dhabi, United Arab Emirates, with an 894-square-metre facility situated in the Umm Al Nar district. The new showroom, operated by Abu Dhabi Motors, forms part of a multimillion-dirham redevelopment of the site and is designed to strengthen the marque's presence in the Middle East.
The showroom can accommodate five Rolls-Royce vehicles on display, offering a dedicated space for the brand’s current line-up and bespoke commissions. Customers have access to a lounge with colour and trim samples, a coffee bar and exclusive parking. The facility is directly connected to a new workshop built specifically for Rolls-Royce vehicles, aimed at improving aftersales support and convenience for owners.
The launch event was attended by Rolls-Royce Motor Cars CEO Torsten Müller-Ötvös and senior company officials. Müller-Ötvös highlighted the Middle East’s role in Rolls-Royce’s global growth, noting that the region accounted for over 15 percent of the company’s worldwide sales in the previous year. Abu Dhabi itself has shown strong year-on-year sales growth for the brand.
Middle East investment and customer focus
This Abu Dhabi opening is part of a broader push by Rolls-Royce to expand and upgrade its dealer network across the Gulf region. Over the previous 18 months, several new and enlarged showrooms have opened in the Middle East, reflecting continued investment and confidence in the region’s luxury car market. The new facility is intended to deliver a more immersive brand experience for local customers, with features tailored to the expectations of high-net-worth buyers in the UAE.
The showroom’s unveiling was marked by the display of a Spirit of Ecstasy Centenary Collection Phantom Drophead Coupé, one of 100 special edition Phantoms built to celebrate 100 years since the introduction of Rolls-Royce’s famous bonnet mascot.
Dealership expansion continues
The Abu Dhabi showroom joins a series of new and upgraded Rolls-Royce facilities worldwide, including recent openings in Thailand, Moscow, Geneva and Montreal. The company’s strategy targets markets with growing demand for ultra-luxury vehicles and emphasises bespoke customer service. For more on Rolls-Royce’s international dealer growth, seeRolls-Royce Expands Dealer Network in Japan with New and Upgraded Showrooms.
