The largest Rolls-Royce showroom in the world has opened in the Umm Al Nar area of Abu Dhabi, United Arab Emirates.
Unveiled at a press conference attended by the CEO of Rolls-Royce Motor Cars, Torsten Müller-Ötvös, and a number of high-ranking company officials, the new 894 square meter showroom forms part of Abu Dhabi Motors’ multimillion dirham redevelopment of its existing Umm Al Nar Showroom.
Aimed at delivering a broadened Rolls-Royce experience to its sophisticated clientele, the building is comprised of state of the art facilities and a showroom floor capable of displaying five cars. The showroom also features exclusive parking for Rolls-Royce customers, coffee bar, a lounge including colour and trim samples and a direct connection to the new dedicated Rolls-Royce workshop.
Torsten Müller-Ötvös said, “The showroom opening in Abu Dhabi represents one of a line of new and expanded Rolls Royce showrooms which have been unveiled throughout the Gulf region in the last 18 months. These investments underline the continuing confidence that the company sees in the Rolls-Royce brand across the Middle East.”
He continued, “The Middle East region continues to be an important driver in the global growth of Rolls-Royce Motor Cars. Last year the region contributed over 15% of our global sales. Abu Dhabi is no exception and continues to demonstrate remarkable year on year growth.”
The occasion was marked by the unveiling of a Spirit of Ecstasy Centenary Collection Phantom Drophead Coupé. One of a collection of 100 highly bespoke Rolls-Royce Phantom models, the cars were built to mark the Centenary of the Spirit of Ecstasy, 100 years since the world’s most instantly recognisable bonnet figurine was first fitted to Rolls-Royce cars.