Nissan Invitation Concept Previews Next B-Segment Hatch for Europe
Nissan has revealed the Invitation concept ahead of its Geneva Motor Show debut, previewing a new B-segment hatchback set to join the European range in 2013.
Nissan has taken the wraps off its Invitation concept, a B-segment hatchback preview set for official unveiling at the 2012 Geneva Motor Show. The concept signals Nissan’s intent to expand its European line-up in 2013, slotting between the Micra city car and the Juke crossover. The Invitation is positioned as a direct rival to the likes of the Ford Fiesta and Volkswagen Polo, with a focus on efficiency, safety and a more assertive design language.
Design and Positioning
The Invitation concept marks a departure from the rounded forms of the Micra and the unconventional Juke. Its exterior is defined by a pronounced “Squash Line” character crease running along the flanks, sculpted wings and a taut, aerodynamic silhouette. Nissan’s designers have aimed for a look that is both dynamic and practical, with the concept’s stance and proportions giving it a more mature, confident presence than its stablemates. The headlights are sharper and more in line with Nissan’s larger models, moving away from the “frog face” look of the Juke.
Inside, the Invitation promises a spacious and modern cabin. Nissan highlights a focus on practicality, with generous interior space packaged within compact exterior dimensions. The company claims the layout and materials offer a step up in quality for the segment, aiming to attract buyers seeking both comfort and style in a small hatchback.
Efficiency and Powertrain Targets
While Nissan has not detailed the Invitation’s powertrain, the company states that advanced engine technology, lightweight construction and aerodynamic efficiency will deliver class-leading fuel economy. Nissan is targeting CO2 emissions of under 100g/km for the most efficient version, with all models expected to qualify for the company’s Pure Drive badge. These figures would place the Invitation among the most frugal petrol-powered cars in its class at launch.
Technology and Safety Features
The Invitation concept brings several features previously unseen in the B-segment. Nissan’s Around View Monitor, which uses cameras to assist with reversing and parallel parking, appears for the first time in a car of this size. The concept also showcases the company’s Safety Shield Technologies, a suite of systems designed to keep the driver aware of their surroundings and help avoid collisions. These technologies reflect Nissan’s intention to push advanced safety equipment further downmarket.
Market Launch and Future Model
Nissan has confirmed that the production version of the Invitation will launch in Europe in 2013, joining the Micra and Juke in the brand’s B-segment line-up. Although the company has not officially named the final model, the Invitation is widely understood to preview the next generation of the Nissan Note. The move is part of Nissan’s strategy to strengthen its position in the competitive European small car market.
