Opel Named Official Car Brand for Disneyland Paris
General Motors France secures a two-year partnership for Opel to supply Disneyland Paris with a fleet spanning family cars, vans and electric vehicles.
Opel has been appointed the official car brand for Disneyland Paris under a partnership agreement announced by General Motors France and Euro Disney Associates. The deal, which runs for two years from January 2012, gives Opel exclusive promotional rights at Europe’s most-visited tourist destination and will see the marque supply a new fleet of vehicles to the resort.
The agreement covers both branding and operational supply. Opel will provide Disneyland Paris with a range of vehicles, including the Vivaro, Movano and new Combo vans, replacing the resort’s existing fleet. For visitors, Opel will showcase family-oriented models such as the Meriva and Zafira Tourer, aligning its image with the park’s focus on families and group travel.
Electric vehicles at the resort
A notable feature of the partnership is the introduction of the Opel Ampera extended-range electric vehicle to the Disneyland Paris fleet. From January 2012, the park will operate Amperas, marking one of the earliest high-profile fleet deployments for the model in France. The move supports GM’s strategy to promote its electric vehicle technology in a high-visibility, family-friendly setting.
Fleet and promotional impact
Opel’s presence at Disneyland Paris is not limited to vehicle supply. The brand will benefit from prominent promotional rights, with opportunities to display and market vehicles directly to the park’s large daily audience. For GM France, the partnership is positioned as a marketing strategy to boost Opel’s visibility and appeal among families and tourists, a key demographic for its compact MPVs and electric models.
The deal also gives Opel a foothold in the commercial vehicle segment at the resort, with the Vivaro, Movano and Combo handling park operations and logistics. This exposure is expected to raise awareness of Opel’s van range among business customers and fleet operators visiting or working at Disneyland Paris.
A strategic move for Opel in France
The partnership comes at a time when General Motors is seeking to strengthen Opel’s position in the French market, where competition from domestic brands is intense. By associating with Disneyland Paris, Opel gains access to millions of potential customers and a strong family-friendly image. The addition of the Ampera to the fleet also highlights GM’s push to promote electric vehicles in Europe.
No financial terms of the agreement have been disclosed. The partnership is set to run for two years, with the possibility of renewal or expansion depending on its success.
