The French division of General Motors has recently announced a new partnership agreement concerning the use of promotional rights for Disney and Disneyland Paris brands, where the North American based automotive giant’s Opel brand will be the official Disneyland Paris automotive partner for the next two years.
“General Motors France and Euro Disney Associates have announced the signature of a partnership agreement concerning the use of promotional rights for the Disney and Disneyland Paris brands. Under this agreement, GM’s Opel brand will be the official Disneyland Paris automotive partner for the next two years”, as GM says on its official website.
According to the official General Motors website, Opel will promote some “family-friendly” vehicles like the Meriva and Zafira Tourer at Europe’s number-one tourist destination, and starting from January 2012, Disneyland Paris will operate a fleet of Opel Ampera extended-range electric vehicles.
General Motors says that the whole Disneyland Paris vehicle fleet will be replaced by Opel models such as the Vivaro, Movano or the new Combo, which seems to be like a great marketing strategy for the automaker into attracting new customers to the brand.
Disneyland Paris has over 14.000 employees and more than 15 million visitors every year.