GM China is considering reintroducing its Opel brand to the Chinese market, with Opel executives supplying GM with documents detailing Chinese growth plans, the Beijing Times reported today.
The documents reportedly specify Opel’s plans to release four new models for China in the next three years, the first of which would be a redesign of its Antara SUV. The redesigned Antara is expected to be released within the year.
An unnamed source within GM China said that imported Opel cars would rely on their distinct European characteristics to sell within the country, and that they would not take sales away from any of GM’s current models. The source also said that the offerings from Opel would be especially competitive.
The source went on to say that, even during its rough patch, GM had never officially withdrawn the Opel brand from the country, with its Chinese branch not halting operation. GM CEO Daniel Akerson had also announced ‘more vigorous’ domestic development for the German brand during his visit to China last week.
Opel currently has one dealership open in Beijing, selling the Antara SUV, Astra compact and Zafira minivan. The company currently has no plans to expand its dealer network.
By Carmen Lee From Gasgoo.com