Production for Apple’s Project Titan reportedly handled by Magna Steyr image

The most important automotive project of the decade could very well turn out to be Apple’s Project Titan – though a contender is Google as well with its bubble-shaped autonomous pods.

Anyways, Apple’s Project Titan tops all others – even Tesla – in terms of sheer publicity. The other day we told you about a rumored secret laboratory stashed in the heart of Berlin, Germany, of all places. Back then Frankfurter Allgemeine Zeitung said this one serves as a “think tank” and only houses about 15 to 20 people. Interestingly enough another report has called a de facto cease of the reported collaboration between Apple and BMW and Daimler – which makes us wonder if the Berlin lab will be also dismantled.

We also found out from different sources that Apple would be using Magna Steyr as a contract manufacturer in lieu of some shady Chinese manufacturers that had been rumored to handle production duties last year. There’s no official word but we do know Magna Steyr will be looking for another contract once the current generation Mini Contryman and Paceman go into retirement.

Another bit of information on the Apple car puzzle involves the sales recipe – the model would be deployed using rental or car-sharing programs as the group has no established dealership network or even service facilities. It also appears that although it will deploy an eco-friendly powertrain, the launch model – rumored to appear before the turn of the decade – would not deploy autonomous driving technology as well.