Russian sponsor Sergey Belousov backs Kvyat’s Toro Rosso return
IT entrepreneur Sergey Belousov has signed a sponsorship deal with Toro Rosso, supporting Daniil Kvyat’s return to the team following his demotion from Red Bull ahead of the Spanish Grand Prix.
Sergey Belousov, a Russian IT entrepreneur and venture capitalist, has signed a sponsorship agreement with Toro Rosso to support Daniil Kvyat’s return to the Faenza-based Formula One team. The deal was confirmed just days after Red Bull Racing demoted Kvyat in favour of Max Verstappen, sending the Russian driver back to Toro Rosso ahead of the 2016 Spanish Grand Prix.
Belousov, founder of several technology ventures, had reportedly discussed a potential partnership with Toro Rosso prior to Kvyat’s initial promotion to Red Bull. The timing of the deal, coming immediately after Kvyat’s demotion, signals direct support for the Russian driver as he re-joins the junior Red Bull outfit. According to reports from Moscow-based publication Lenta, Belousov’s investment is intended to be long-term, but dependent on both Kvyat and team principal Franz Tost remaining with Toro Rosso.
Backing linked to Kvyat and Tost’s future
The arrangement is understood to include both financial and technological support, though detailed terms have not been disclosed. Belousov is said to have longstanding ties with Kvyat and respect for Tost’s leadership, which influenced his decision to formalise the partnership at this stage. The sponsorship is not simply a reaction to Kvyat’s demotion, but builds on earlier connections between the parties.
Belousov has made clear his preference for Toro Rosso’s racing focus, drawing a distinction with Red Bull Racing’s commercial priorities. He described Toro Rosso as a more comfortable environment for Kvyat and expressed confidence in the driver’s ability, referencing Kvyat’s performances earlier in the 2016 season. The sponsorship is intended to reinforce Kvyat’s position within the team at a time of career uncertainty.
Implications for Toro Rosso and Kvyat
For Toro Rosso, the arrival of a new Russian sponsor brings additional resources and potentially strengthens the team’s position in a competitive midfield. For Kvyat, Belousov’s backing provides a measure of stability after a high-profile setback. The deal also highlights the growing commercial interest from Russian business figures in Formula One, following the country’s increased presence in the sport in recent years.
The sponsorship comes as Toro Rosso prepares for the Spanish Grand Prix, where Kvyat will make his return to the team. The move follows Red Bull’s decision to promote Max Verstappen, a story covered in further detail at Verstappen Could Leave Red Bull for 2017 Without Promotion, Report Claims.
