SEAT Exeo Multitronic targets Mondeo and Insignia buyers
SEAT introduces Multitronic CVT to the Exeo 2.0 TDI, aiming to attract Ford Mondeo and Vauxhall Insignia customers with diesel automatic convenience and added rear legroom.
SEAT will introduce a Multitronic CVT automatic option for its Exeo 2.0-litre diesel saloon in April, specifically targeting buyers of the Ford Mondeo and Vauxhall Insignia. The new transmission, developed within the Volkswagen Group, is intended to broaden the Exeo’s appeal in the diesel automatic saloon segment.
The Exeo Multitronic is the first time SEAT has offered this CVT gearbox in its B-premium saloon. It allows for fully automatic operation around town and a sport manual mode with seven fixed ratios, controlled by steering wheel paddles. SEAT claims this set-up offers both urban convenience and more direct driver engagement on country roads.
Positioning in the segment
SEAT UK managing director Peter Wyhinny described the Mondeo and Insignia as the direct competition for the Exeo Multitronic. Diesel automatics account for about 15 per cent of the premium B-segment, and SEAT expects the new automatic to make up a similar proportion of Exeo sales. While the brand acknowledges that conquest sales in this segment are challenging, the Multitronic model is seen as a way to attract buyers seeking an alternative to the established Ford and Vauxhall offerings.
Pricing for the Exeo Multitronic had not been finalised at launch, but SEAT indicated the automatic would carry a premium of around £1,500 over the manual. SE Tech and Sport Tech packages will be available, offering an equipment bundle worth approximately £3,000 for an extra £900. These packages are aimed at buyers looking for additional value and technology features without pushing the price into higher territory.
Specification and updates
The Exeo Multitronic’s 2.0-litre TDI engine is paired with the CVT for a claimed combined fuel economy of 48.7mpg. In addition to the new transmission, all Exeo models receive a re-engineered rear seat base, increasing rear legroom by 44mm. This addresses a previous criticism of the Exeo’s interior, making it more competitive for families and business users who often travel with rear passengers.
